International reference
Posted: Thu Mar 27, 2025 10:24 am
If you're planning to expand into foreign-language countries , you need to make sure the company name appeals to potential customers there. There's a risk of negative associations or misunderstandings.
If the company already operates internationally, its products may have different names depending on the country and language. Changing to a uniform name would reduce costs and might therefore make sense. But beware: The new name could also meet with resistance!
What you should definitely consider when changing your name
Renaming a company is, in most cases, quite straightforward and quick. However, fusion database you must remember that this change has consequences. There are a number of things involved.
1. Costs
A name change always involves costs. These range from printing new business cards to the possible creation of a new logo and a complete overhaul of the corporate identity . Added to this are registration fees with the trade office or commercial register.
If the company already operates internationally, its products may have different names depending on the country and language. Changing to a uniform name would reduce costs and might therefore make sense. But beware: The new name could also meet with resistance!
What you should definitely consider when changing your name
Renaming a company is, in most cases, quite straightforward and quick. However, fusion database you must remember that this change has consequences. There are a number of things involved.
1. Costs
A name change always involves costs. These range from printing new business cards to the possible creation of a new logo and a complete overhaul of the corporate identity . Added to this are registration fees with the trade office or commercial register.