International reference

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If you're planning to expand into foreign-language countries , you need to make sure the company name appeals to potential customers there. There's a risk of negative associations or misunderstandings.

If the company already operates internationally, its products may have different names depending on the country and language. Changing to a uniform name would reduce costs and might therefore make sense. But beware: The new name could also meet with resistance!

What you should definitely consider when changing your name
Renaming a company is, in most cases, quite straightforward and quick. However, fusion database you must remember that this change has consequences. There are a number of things involved.

1. Costs
A name change always involves costs. These range from printing new business cards to the possible creation of a new logo and a complete overhaul of the corporate identity . Added to this are registration fees with the trade office or commercial register.