With the digitalization of till receipts, several brands have whatsapp philippines succeeded in enriching their customer database to optimize the management of newsletters , send promotional offers or invitations to private sales . Happy employees = Happy customers It’s impossible to build customer loyalty without informed and engaged employees. Yet, employee experience is often overlooked when brands develop their customer experience strategies. According to NTT research , only 50% of employees are equipped with the tools they need to succeed.
Today, Millennials represent 50% of the workforce in France. Companies are learning that this generation is less loyal to a brand and will turn to another if they feel their needs are better met elsewhere… and this is also true for their employees! Employees today have higher expectations. The opportunity lies in investing in new technologies to facilitate the daily work of teams such as access to data, the implementation of collaboration tools and the modernization of applications.
Take Electrolux , the global leader in home and kitchen appliances, selling more than 600 million home and business products each year in over 150 markets. With stores closed during the pandemic, the company had to adapt quickly to maintain customer engagement with remote salespeople. The company’s strategy was to implement modern tools that could provide remote salespeople with all the necessary and relevant information during customer conversations. The company reaped many benefits from this investment, including the ability to handle 20% to 30% more calls and have better quality conversations , while increasing employee satisfaction .