Email marketing for your NGODeveloping an email marketing campaign for your NGO is essential to promote the work of the NGO while trying to attract new collaborators.
Saving time and effort is essential for an NGO. That is why an email marketing campaign for your NGO is one of the trends you can put into practice. It is a simple, convenient and fast way of communicating that does not require much effort but can have great advantages.
Email marketing for your NGO is a communication channel between partners and the NGO indonesia whatsapp mobile number itself. It is also a way of making the NGO's work known to new partners, the media and other stakeholders.
TABLE OF CONTENTS
Concepts to keep in mind about email marketing
1.- Web traffic
2.- Immediate information
3.- Fragmentation of databases
Email marketing tips for your NGO
1.- Periodic information
2.- Forms
3.- Integrate social networks
4.- Include videos
5.- Right time, right information
6.- Call for attention
Concepts to keep in mind about email marketing
Email marketing for your NGO1.- Web traffic
An NGO is not a typical company. In other words, it is not governed by the same concepts or ideas. It is not about selling a product or service but about showing a series of contributions or improvements. In the same way, you cannot use the resources that other companies use in digital marketing campaigns.
Regarding email marketing for your NGO, one of the main difficulties is that the organization's website may not have a lot of traffic . And that makes email marketing campaigns difficult.
One of the pillars of email marketing is the database . And these are precisely increased with the arrival of new readers, users or buyer personas. To a large extent, these users access the website of the product or brand. In other words, attracting users through the website is a common, convenient and very useful practice. But they have the disadvantage that their websites do not have as much traffic as others, and NGOs do not have an extensive database. This is why carrying out an email marketing campaign for your NGO is somewhat complicated.
2.- Immediate information
Another characteristic of NGOs is that they do not work with immediacy. While email marketing is a quick and easy way to inform the audience of what is happening, NGOs have slower channels.
If you use email marketing for your NGO, you should bear in mind that you may not be able to provide immediate information about events, not even those that will take place in the near future.
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