When a client opts for a radio advertising campaign, they obviously expect great success from this action. However, this result depends on several factors, which begin precisely with the way in which this campaign is sent.
In a recent mapping exercise conducted by Audiency, six steps were identified for a successful advertising campaign , from conception to monitoring. And, as in other sectors, with the evolution of communication techniques, this process of sending and checking receipt, that is, campaign management, has become much easier, in order to avoid errors and delays in the broadcasting process.
Previously, spots were sent by email telegram korean list and then phone calls were made to check that the material had been received. Several issues could occur, such as the spot ending up in a spam folder, or the file being too large and not reaching its destination.
Reducing failures and increasing results
Another situation involved failures within the broadcaster in which the person who received the material did not send it to OPEC. Failures in this process are common and can represent more than 20% of losses in contracted advertising, that is, errors that led to the advertising piece not being shown in the programming schedule at the contracted time or, worse than that, the broadcasting of the wrong spot.
To solve these problems and offer an efficient management system, the Audiency platform was created , which helps both radio stations (in managing the receipt of materials), as well as advertisers and advertising agencies themselves in sending and viewing downloads and also executions.
Optimizing the delivery of your advertising spots
The platform offers a complete dashboard, accessed by login and password, where the PI – Insertion Request is entered, the broadcasters and the advertising piece are selected. The system itself distributes the spots to the registered broadcasters and, for the client, a panel with information on who accessed, viewed and downloaded the files on the broadcaster, in addition to the times at which they were broadcast.
Likewise, broadcasters registered with Audiency also have a login and password, through which they can download spots, check the campaign status and even issue a report for clients.
This way, the advertiser can accurately check whether the download was made, when it happened and which user did it. Greater productivity, fewer calls, more results for everyone.
Another monitoring method also offered in this dashboard is an indicative panel that contains a map, which displays in real time the moment the campaign is being launched.
This way, if the client notices any irregularity in the display of the spot, they can directly contact the broadcaster, the agency or even hire Audiency's service, which provides complete management for advertisers.
Now, all control over the radio campaign and its results are in the palm of your hand, through well-prepared and clear management reports, available when you need them.