Cart abandonment is a problem. As we shared in russia contact number whatsapp the intro, it is estimated the average store loses over 75% of sales due to cart abandonment. More detailed studies show some industries losing as much as 83.6% of potential sales due to cart abandonment (you can see a full list of cart abandonment statistics here).
If you are unfamiliar with cart abandonment, it is a common behavior in eCommerce shopping where a shopper adds an item to their cart, but fails to complete their purchase.
Below we share some comprehensive resources on why customers abandon sales.
reasons for cart abandonment
Source: Statista
2. The most impactful reasons customers leave shopping seasons without completing purchase
Source: Baymard Institute
Understanding why your visitors abandon carts.
Looking at both studies gives us incredible insight as to how you can eliminate cart abandonment.
The first study only asks what the primary cause for abandoning is.
Meanwhile, the second study asks what all the reasons are for cart abandonment.
We can now rank cart abandonment causes by both probability (how likely will your visitors be effected) and impact (how much does this cause matter).
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