A general-purpose CRM caters to a broader customer base of companies in various industries and sizes. It will have a wider range of features and add-on tools that industries can customize based on their unique needs.
Advantages of choosing a general-purpose CRM for your SMB
an animated image of a person sitting with office supplies above the head and text overlay of the advantages of general-purpose crm for smb
There are several advantages to using a general-purpose CRM as a small to medium- cellphone number philippines sized business, as opposed to an SMB-specific one. Benefits include:
An easy-to-use interface
Flexible pricing options
More integration capabilities
Read on to learn more about each benefit in depth.
Easy-to-use interface
General-purpose CRMs are built to satisfy the user experience of their broad customer base. That often means the interface is easier to use and can be customized to your preference.
This is because:
General-purpose CRMs have the resources to develop and improve their interface continuously.
These CRMs tend to have a larger customer base and, thus, more data and feedback on how they can improve their features and interface.
Scalable pricing options
While SMB-specific CRMs are more likely to be affordable, they also tend to be more rigid in their pricing since they cater to a smaller audience.
A general-purpose CRM, on the other hand, often has the flexibility of multiple and custom pricing options. For instance, you could get a minimally-featured option at a modest price and add features as you need them.
More integration capabilities
Since general-purpose CRMs cater to a broad audience, they usually have as many integration options as possible to satisfy their customers and the various software tools they use.