Influence of the media in generating more searches
Posted: Sat Dec 21, 2024 4:57 am
Trends in digital advertising management
Digital advertising is the growing choice among advertisers. The growth of e-commerce and the change in the behavior of major advertisers mark a new trend in investment in corporate communication.
The advertising and communications sector has changed enormously over the past decade. It is the big advertisers, especially in the consumer goods category, who are setting the trend. And to reach consumers effectively, digital advertising offers really interesting possibilities.
Investment in Digital Advertising shows a strong growth
Data from the I2p Report indicate a 2% growth in advertising investment compared to 2016.
Since the 1990s, advertising investment has grown more than consumption. However, it is worth noting that in 2017, advertising investment has grown less than consumption (2% compared to 2.5%). The reasons? According to the authors of this report, advertisers have diverted their media budget towards other corporate communication activities. This is because options such as branded content, influencers or social networks are being promoted.
As long as current economic conditions remain the same, Digital nursing homes email list Advertising is expected to grow by 13.2%. In contrast, Traditional Media will see a negative variation of -0.5%.
The strong synergies between the online and offline worlds have been demonstrated. Havas Group has reached this conclusion in its most recent study. Using “machine learning” techniques, it has mathematically proven how digital advertising generates interest. And there is a great influence of the media in generating more searches. This is especially true in the health sector.
It has been proven that the efficiency of media in digital brands is almost twice as high as that of non-digital brands. What's more, an appropriate mix of media is more efficient than a strategy of concentrating investment in a single medium.
Television is the most efficient medium. It is responsible for nearly 70% of online searches due to the effect of media advertising.
The importance of good planning in advertising
A customized Communication Plan is essential. That is why many companies seek the collaboration of specialists in the design of communication strategies. Companies that buy for their clients the most appropriate media for the campaigns they decide to carry out.
To create a Comprehensive Communication Plan we propose the following scheme:
Briefing: Conclusions from the internal analysis of the company and its competitive context. The briefing is a summary of the company's marketing plan, since communication is part of its strategy. In the briefing, in addition to setting the objectives to be achieved, the advertiser must allocate a budget to achieve them.SWOT analysis: company resources and changes in its environment.
Digital advertising is the growing choice among advertisers. The growth of e-commerce and the change in the behavior of major advertisers mark a new trend in investment in corporate communication.
The advertising and communications sector has changed enormously over the past decade. It is the big advertisers, especially in the consumer goods category, who are setting the trend. And to reach consumers effectively, digital advertising offers really interesting possibilities.
Investment in Digital Advertising shows a strong growth
Data from the I2p Report indicate a 2% growth in advertising investment compared to 2016.
Since the 1990s, advertising investment has grown more than consumption. However, it is worth noting that in 2017, advertising investment has grown less than consumption (2% compared to 2.5%). The reasons? According to the authors of this report, advertisers have diverted their media budget towards other corporate communication activities. This is because options such as branded content, influencers or social networks are being promoted.
As long as current economic conditions remain the same, Digital nursing homes email list Advertising is expected to grow by 13.2%. In contrast, Traditional Media will see a negative variation of -0.5%.
The strong synergies between the online and offline worlds have been demonstrated. Havas Group has reached this conclusion in its most recent study. Using “machine learning” techniques, it has mathematically proven how digital advertising generates interest. And there is a great influence of the media in generating more searches. This is especially true in the health sector.
It has been proven that the efficiency of media in digital brands is almost twice as high as that of non-digital brands. What's more, an appropriate mix of media is more efficient than a strategy of concentrating investment in a single medium.
Television is the most efficient medium. It is responsible for nearly 70% of online searches due to the effect of media advertising.
The importance of good planning in advertising
A customized Communication Plan is essential. That is why many companies seek the collaboration of specialists in the design of communication strategies. Companies that buy for their clients the most appropriate media for the campaigns they decide to carry out.
To create a Comprehensive Communication Plan we propose the following scheme:
Briefing: Conclusions from the internal analysis of the company and its competitive context. The briefing is a summary of the company's marketing plan, since communication is part of its strategy. In the briefing, in addition to setting the objectives to be achieved, the advertiser must allocate a budget to achieve them.SWOT analysis: company resources and changes in its environment.