The same thing happens in your content department
Posted: Sun Dec 22, 2024 9:05 am
Although you should hire a professional profile to act as a “head”, you must keep in mind that the members of the profile must be in tune and prevent the resulting product (the content) from not living up to expectations.
Content generators, the frontline army
A content creator is, oddly enough, a professional in charge of creating content.
Their work begins long before the piece of content is ready, coming up with ideas and turning them into tangible content.
This process includes researching new topics, locating images, transcribing audio to text if necessary, writing scripts, locating keywords, and a wide variety of other tasks.
Although there are content generators that cover many areas, italy phone number there are also those that are specialized in sectors or topics, even in entire industries or business sectors such as B2B or B2C.
The general recommendation when hiring content professionals to perform this range of tasks is to look for experience rather than reputation .
If, in addition, the chosen person has had to deal with different content formats and is able to create microcontent from a single piece of pillar content , you will be assured that the company's tone of voice is maintained.
At SEMrush, this army of content generators are the contributors who feed the blog for Spain and Latin America on a weekly basis.
authors-semrush.jpg
The editors, the thinking head
If you know the publishing world, you will know that editors are almost as important as the writer himself.
Dostoevsky maintained a constant and fruitful epistolary relationship with his editor, who guided him, encouraged him and made him correct entire chapters of his most acclaimed novels, such as “Crime and Punishment”.
Why should it be any different in the online environment?
An editor is the person who must make sense of everything, guiding the content creators, as well as rolling up their sleeves and correcting texts, guiding approaches and providing objective points of view, even if we writers don't like it!
Content generators, the frontline army
A content creator is, oddly enough, a professional in charge of creating content.
Their work begins long before the piece of content is ready, coming up with ideas and turning them into tangible content.
This process includes researching new topics, locating images, transcribing audio to text if necessary, writing scripts, locating keywords, and a wide variety of other tasks.
Although there are content generators that cover many areas, italy phone number there are also those that are specialized in sectors or topics, even in entire industries or business sectors such as B2B or B2C.
The general recommendation when hiring content professionals to perform this range of tasks is to look for experience rather than reputation .
If, in addition, the chosen person has had to deal with different content formats and is able to create microcontent from a single piece of pillar content , you will be assured that the company's tone of voice is maintained.
At SEMrush, this army of content generators are the contributors who feed the blog for Spain and Latin America on a weekly basis.
authors-semrush.jpg
The editors, the thinking head
If you know the publishing world, you will know that editors are almost as important as the writer himself.
Dostoevsky maintained a constant and fruitful epistolary relationship with his editor, who guided him, encouraged him and made him correct entire chapters of his most acclaimed novels, such as “Crime and Punishment”.
Why should it be any different in the online environment?
An editor is the person who must make sense of everything, guiding the content creators, as well as rolling up their sleeves and correcting texts, guiding approaches and providing objective points of view, even if we writers don't like it!