4 tips to attract and generate quality leads for your company
Posted: Sun Dec 22, 2024 8:59 am
The more leads you have, the greater the chance of getting new customers. Your company needs to create interest to grow its leads and sell more .
Before talking about the techniques that allow you to increase leads, I would like to remind you of their meaning. A lead is a user who is in the initial purchasing phase. These are people who have agreed to receive information from your company through newsletters, registration forms, etc.
Once the user has downloaded some content from your page, you can consider them a lead, but there are differences depending on where they are in the purchasing process.
Lead: the furthest from the purchase, they have only downloaded some of your content. (TOFU status)
Marketing qualified lead : These are leads that show interest in your content. This is played with, as we can ask them for more information in the forms to find out if they are valuable users or not. (MOFU status)
Sales-qualified leads: are in vietnam whatsapp number the BOFU phase and are ready to buy. These are the leads that have generally progressed through the previous stages. They are usually the leads that have downloaded more advanced content, so there is much more information available about them.
Now that we have refreshed our understanding of the concept of a lead, I am going to present you with some of the tricks that will allow you to generate more leads. Let's get started!
table of contents [ show ]
1.Forms
Subscription forms in your posts or on your website are one of the most common ways to get leads. Forms need to be short and have the right design with a call-to-action button. You need to offer the right content that the user values so that they are able to provide their personal data and other required information.
2. Landing pages
Landing pages allow you to quickly convert users/visitors into leads. They are specialized pages that provide information about a specific offer and have a form to download the content. What you have to do is think of content that interests and values the user, so it will be very easy for them to fill out the form and leave their personal information.
Before talking about the techniques that allow you to increase leads, I would like to remind you of their meaning. A lead is a user who is in the initial purchasing phase. These are people who have agreed to receive information from your company through newsletters, registration forms, etc.
Once the user has downloaded some content from your page, you can consider them a lead, but there are differences depending on where they are in the purchasing process.
Lead: the furthest from the purchase, they have only downloaded some of your content. (TOFU status)
Marketing qualified lead : These are leads that show interest in your content. This is played with, as we can ask them for more information in the forms to find out if they are valuable users or not. (MOFU status)
Sales-qualified leads: are in vietnam whatsapp number the BOFU phase and are ready to buy. These are the leads that have generally progressed through the previous stages. They are usually the leads that have downloaded more advanced content, so there is much more information available about them.
Now that we have refreshed our understanding of the concept of a lead, I am going to present you with some of the tricks that will allow you to generate more leads. Let's get started!
table of contents [ show ]
1.Forms
Subscription forms in your posts or on your website are one of the most common ways to get leads. Forms need to be short and have the right design with a call-to-action button. You need to offer the right content that the user values so that they are able to provide their personal data and other required information.
2. Landing pages
Landing pages allow you to quickly convert users/visitors into leads. They are specialized pages that provide information about a specific offer and have a form to download the content. What you have to do is think of content that interests and values the user, so it will be very easy for them to fill out the form and leave their personal information.