Use Rich Snippets
Posted: Sun Dec 22, 2024 8:56 am
This is how Ford Mexico does it, placing the keyword “Sports cars” in the meta description and adding a CTA.
Despite the changes that search algorithms have undergone, there are things that do not change, and among them is the importance of using Rich Snippets to improve ranking.
Rich Snippets consist of the evaluation that users make of a certain content and that can be seen visually through the famous 5-star evaluation.
This resource is very useful for eCommerce sites because they can area code philippines mobile display good reviews from their buyers and generate the necessary trust in users that allows them to increase the CTR (and why not: their sales).
There are two ways to display these reviews : by activating the Rich Snippet plugin or by coding it.
Although not all sites have them, you will want to take advantage of these snippets when trying to improve CTR:
Give more relevance to the content for the user: they will read more if they see that you have star accounts.
The user will know what is inside the link even before clicking it.
Display content better.
Increase click-through rate.
So, for those sites that care about their customers' feedback and reviews, you will need to do the following to add Rich Snippets:
In your WordPress, click on Plugins and search for All In One Schema.org Rich Snippets (Neil Patel’s tool), then just click “Install”.
After writing your entire post, you will need to scroll down and configure your Rich Snippet, making sure to put what your post is about, then you can click on review article in the drop-down menu.
Add your name and the post you just wrote and get ready to be reviewed and receive stars.
Even if it takes a while, Google will index you and you will be able to motivate your readers to read your posts.
Step 4: Boost your URLs
If you are one of those who believe that the URL of your posts has no influence on your readers' decision when it comes to clicking, you need to think again.
Pay attention to the links you see under each headline in Google search results. You'll notice that a bunch of meaningless letters, numbers, and symbols will at least alienate you, even more so when compared to optimized links that contain a phrase related to the content offered.
Don't build very long links, use your keyword if possible, just three words are enough. Believe me, you don't need more than that.
Even if the title is long, make the URL with the keywords and that's it, there's no need to add anything else.
To edit it, you just have to go to your WordPress to the right side of the document, in the settings, where it says Permanent link:
You will even be able to preview the link.
Step 5: Persuade with images
A picture is worth a thousand words, and using them will only make you more attractive to your readers.
A blog with only words will be boring and will create rejection among readers, since there is not even a minute of rest between paragraphs.
So one sure way to improve your click-through rate is to include images that the human brain tends to respond to faster.
According to Neil Patel's blog, photos of people generate more empathy and a positive disposition to continue reading; with a clear and relevant photo of objects and people, you can also welcome visitors who can subscribe to newsletters.
Despite the changes that search algorithms have undergone, there are things that do not change, and among them is the importance of using Rich Snippets to improve ranking.
Rich Snippets consist of the evaluation that users make of a certain content and that can be seen visually through the famous 5-star evaluation.
This resource is very useful for eCommerce sites because they can area code philippines mobile display good reviews from their buyers and generate the necessary trust in users that allows them to increase the CTR (and why not: their sales).
There are two ways to display these reviews : by activating the Rich Snippet plugin or by coding it.
Although not all sites have them, you will want to take advantage of these snippets when trying to improve CTR:
Give more relevance to the content for the user: they will read more if they see that you have star accounts.
The user will know what is inside the link even before clicking it.
Display content better.
Increase click-through rate.
So, for those sites that care about their customers' feedback and reviews, you will need to do the following to add Rich Snippets:
In your WordPress, click on Plugins and search for All In One Schema.org Rich Snippets (Neil Patel’s tool), then just click “Install”.
After writing your entire post, you will need to scroll down and configure your Rich Snippet, making sure to put what your post is about, then you can click on review article in the drop-down menu.
Add your name and the post you just wrote and get ready to be reviewed and receive stars.
Even if it takes a while, Google will index you and you will be able to motivate your readers to read your posts.
Step 4: Boost your URLs
If you are one of those who believe that the URL of your posts has no influence on your readers' decision when it comes to clicking, you need to think again.
Pay attention to the links you see under each headline in Google search results. You'll notice that a bunch of meaningless letters, numbers, and symbols will at least alienate you, even more so when compared to optimized links that contain a phrase related to the content offered.
Don't build very long links, use your keyword if possible, just three words are enough. Believe me, you don't need more than that.
Even if the title is long, make the URL with the keywords and that's it, there's no need to add anything else.
To edit it, you just have to go to your WordPress to the right side of the document, in the settings, where it says Permanent link:
You will even be able to preview the link.
Step 5: Persuade with images
A picture is worth a thousand words, and using them will only make you more attractive to your readers.
A blog with only words will be boring and will create rejection among readers, since there is not even a minute of rest between paragraphs.
So one sure way to improve your click-through rate is to include images that the human brain tends to respond to faster.
According to Neil Patel's blog, photos of people generate more empathy and a positive disposition to continue reading; with a clear and relevant photo of objects and people, you can also welcome visitors who can subscribe to newsletters.