In today's Whiteboard Friday

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Don’t think that this is simply some SEO hack for rich snippets. Fixing this technical aspect of your website will also future-proof it, should the time come that search queries as we know them become obsolete. As mentioned by Google co-founder Sergey Brin, “Eventually, you wouldn't have to have a search query at all; you'd just have information come to you as you needed it.” Have you used a similar process? If so, I'd enjoy reading about your ideas.


Please share them in the comments. How to Make the SEO Case to Small free australian email leads Businesses SEO Basics | Whiteboard Friday | SEO Consulting The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you.




, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to make the SEO case to small businesses, small business owners, small business CEOs, maybe even some medium businesses as well.