Remember that to take advantage of this tool you must modify the date ranges to select the start and end date of the audits. If you have the audits scheduled on a weekly basis (which is most recommended) you will have a lot of data that can be useful to show the client the work carried out on the project and on what dates.
One bad thing about SEO is that many of the actions are not directly visible.
It is difficult to prove with ranking data alone that work is being done to improve the domain.
Here's an easy way to demonstrate backend work.
SEO Audit - Compare crawls
At the SEO level, one of the key points is the “Crawled Pages” data. By looking at this data, you can see if the domain has grown unexpectedly or if the number of URLs has decreased, which may indicate that some have been lost along the way.
Progress
In this section, we will be able to analyze the same data that we had in the previous section but in a more specific and visual way.
SEO Audit - Progress
It is normally used to see the evolution of a project but, above all, when migrations or aggressive actions are carried out in a domain.
An important fact is that we should not analyze all the data together.
In order to see the evolution of a piece of data, it is better to use the data itself and number code philippines another similar one, so that we have an individual and comparative value.
One of the most interesting data in this section is “Slow page loading speed” to analyze whether there are internal and external factors that are affecting the speed.
Another use you can give it is to find out when something in the domain has been touched that shouldn't have been touched.
For example, if you select “Sitemap.xml not specified in robots.txt” you will be able to check in which crawl the robots.txt was modified.
Personal considerations
Now I would like to clarify a few things about audits in general.
An SEO audit, whether with SEMrush or any other tool, should not preclude a manual SEO audit.
It's not that the tools are good or bad.
They are just tools that will not be able to measure if, for example, an image has a correct tag or if the name of the image is what it should be or if the website is ugly.
We have to look at that personally.
All tools have a margin of error within their results and this is something you should consider.
In fact, SEMrush gives you the opportunity to validate it through the eye icon because it may be what I call a “false positive.”
This way, you will have a more accurate score.