run all campaigns through a CRM, they are able to track the success of every campaign in greater detail in order to learn what is working and what is not working. Your off plan real estate marketing team and sales team will also gain greater insight into your leads through the platform, identifying warm opportunities by tracking lead behaviour and understanding where each lead is within the sales pipeline.
A quality CRM will also be able to send out automated and personalized emails to leads based on their behavior and level of interest, sending them the right message at the right time - making for better customer service and more conversions. This automated service also saves your real estate sales department time, and instead of typing out personalised emails, the system will do the work for them so that they can spend time making quality sales calls and setting up lucrative meetings with quality leads, instead of focusing on time-consuming tasks.
As a CRM is able to target your ideal buyer russian phone number through digital marketing and lead generation tactics, you are able to store lead data in a single location, nurture those leads through automated and personalized marketing, track their behaviour and monitor them as they make their way through the sales pipeline.
This means that you no longer have to rely on real estate agency databases which saves commission and reduces VAT cost of sale, thereby improving your bottom line.
In Summary
Real estate developers are now understanding the importance of marketing and sales alignment through a centralized CRM. And by aligning marketing and sales processes (and cutting out the middle man), real estate sale agents are able to understand the buyer's journey in greater detail and reach out to a lead at the right time - with the correct message.
This strategy eliminates the need for expensive real estate agencies, takes low quality leads out of the equation and ensures that every call and follow up email has value - saving off plan real estate developers time, money and resources.
Since 2005, Nexa has provided inbound marketing and sales lead generation for the real estate industry. We are proud to be the region’s leading and only HubSpot Diamond Agency Partner and have been recognized as thought leaders and innovators within this field. If you are looking to generate leads for your real estate business, we can help.