In addition to this factor, it is necessary to know the needs, desires and expectations of your persona, and what they expect to receive during Black Friday.
It is worth reinforcing that the persona is the representation of your ideal customer, the person who will buy your product or service.
Personalization and omnichannel
Personalization means seeking to understand the desires of each individual, or country code philippines list even a group with many similarities, and investing in good service across all channels.
Omnichannel is relevant because it generates a variety of data about audience behavior and allows us to integrate all channels, as is the case with Digisac, and also have more details about the purchasing journey.
Putting all this together we have brand consistency and one-way communication.
Invest in technology
We talk a lot here on the blog and on Instagram about artificial intelligence and how technology has changed the way people shop and interact with each other.
Using this method to your advantage puts you ahead of the competition and ensures that your customers receive good service regardless of demand or situation.
Anticipate frequently asked questions
Within Digisac there is a function called “quick responses”, which are located next to the chat.
Using this function, you can save all your frequently asked questions on the platform and when someone asks you something, you can answer it with just one click.