For its part, you obtain the Expedition SLA by dividing the Orders Shipped on the Expected day between the Approved Orders .
By using these KPIs you will be able to have certainty about the status of your logistics processes and, if you have hired suppliers to perform any of these functions, determine whether they are meeting your desired quality standards.
ROA (Return on Assets)
Although in principle it could be similar to ROI , I must clarify that the ROA rate refers specifically to the measurement of the assets that your company immobilizes to carry out each of its activities.
That is why when you are measuring the profitability of your eCommerce it is so necessary that you take into account the ROA percentage.
Your online store will be attractive to the extent that it is profitable . ROA will tell you how your company is using its assets to generate profits.
To calculate it you must first know the figures for Profit and Fixed Assets, where Profit is equal to Marginal Contribution – Expense Table and Fixed Assets is the sum of Working Capital + Fixed Assets.
Finally, the equation is: ROA = (Profit / Assets) x 100. The result of this metric will provide you with important data when measuring the profitability of your online business.
Enrique Ramírez, Digital Marketing Director at Fandeal, talks about this indicator:
"At the same time, with ROA you will be able to know what the profits obtained are compared to the advertising investment, and thus know which is the most effective channel to optimize your communication and media strategy," Ramírez explains.
Bounce Rate
Since we have mentioned on several occasions the importance of numbers (south korean tv series) offering your consumers a quality website and purchasing process, the Bounce Rate comes in as one of the best KPIs for eCommerce to measure these points.
The Bounce Rate or bounce percentage can give you a fairly accurate idea of the extent to which you are meeting a user's expectations when entering your online store.
Among the actions you should take and analyze when studying this KPI is to pay attention to the specific pages that have the highest Bounce Rate.
These are the pages where you will focus your analysis to determine which content or programming factors may be influencing these levels of abandonment during visits to the site.
Some factors that could cause high percentages in the Bounce Rate are: poor web design, delay in loading the page, poorly structured content, non- responsive design , among others.
For Mauricio Gómez, Marketing Manager for LATAM at PayU, the KPIs that have the greatest impact on the growth and consolidation phase of an eCommerce operation are ARPU (Average Revenue per User), CAC (Customer Acquisition Cost) and the aforementioned Conversion Rate.