MATH launches book on marketing applied in practice
Posted: Sun Dec 22, 2024 8:39 am
If you take over the management of a marketing department, would you know how to implement an entire strategy to improve the performance of your website as a whole? What are the key performance indicators and to whom should you report them? You may know everything in theory, but there are some things you may still be embarrassed to ask. To help professionals in this situation, our managing partners, Sérgio Larentis Jr. and Marcel Ghiraldini, have released the book “Marketing Code – The Practical Guide to Generating Performance in Digital Channels” .
A guide for current and future marketing professionals
Through the partners' extensive experience in the market and direct contact with the clients Math code number of philippines Marketing serves, the idea arose to help marketing professionals who had excellent qualifications and experience but could benefit even more from a practical 360º view of all the solutions that could be used. Math Marketing is known for attracting professionals from the most varied areas in the market, such as economists, physicists, engineers, journalists, biologists, advertisers, statisticians, among many other backgrounds, who always collaborate with innovative approaches to discover creative solutions.
The idea was to create a work that would be a practical guide to translating marketing concepts into practical actions through real cases. It is through real cases involving clients from the most diverse segments and sizes, combined with clear and objective language, that this guide translates general marketing concepts so that you can put them into practice and measure their performance through the performance of the channels that are, or will be, under your command. Complete work frameworks to apply in Marketing Attribution , Content Marketing, Inbound Marketing, Web Analytics, Data Analytics, Paid Media, Omnichannel and Multichannel , SEO , SEM, KPI Matrix and Marketing Automation projects .
The book was designed for all new analysts, managers, and marketing coordinators who may start to feel pressure for results. We would really like to know that it was a macro guide with many tips that you will use in your strategies. There is no magic formula for anything in this life, so why would there be one for marketing, right? The person who introduces the work in its preface is the CEO of ACE, the main startup accelerator in Latin America, Pedro Waengertner.
A guide for current and future marketing professionals
Through the partners' extensive experience in the market and direct contact with the clients Math code number of philippines Marketing serves, the idea arose to help marketing professionals who had excellent qualifications and experience but could benefit even more from a practical 360º view of all the solutions that could be used. Math Marketing is known for attracting professionals from the most varied areas in the market, such as economists, physicists, engineers, journalists, biologists, advertisers, statisticians, among many other backgrounds, who always collaborate with innovative approaches to discover creative solutions.
The idea was to create a work that would be a practical guide to translating marketing concepts into practical actions through real cases. It is through real cases involving clients from the most diverse segments and sizes, combined with clear and objective language, that this guide translates general marketing concepts so that you can put them into practice and measure their performance through the performance of the channels that are, or will be, under your command. Complete work frameworks to apply in Marketing Attribution , Content Marketing, Inbound Marketing, Web Analytics, Data Analytics, Paid Media, Omnichannel and Multichannel , SEO , SEM, KPI Matrix and Marketing Automation projects .
The book was designed for all new analysts, managers, and marketing coordinators who may start to feel pressure for results. We would really like to know that it was a macro guide with many tips that you will use in your strategies. There is no magic formula for anything in this life, so why would there be one for marketing, right? The person who introduces the work in its preface is the CEO of ACE, the main startup accelerator in Latin America, Pedro Waengertner.