The "newbie" syndrome or 3 tips for future website owners
Posted: Sat Dec 21, 2024 4:54 am
Often people who have a website for the first time become disappointed in it as a marketing tool. This is primarily due to the lack of a clear understanding of how to use it correctly. Secondly, a number of difficulties and wrong decisions in the development process can result in a waste of time and money.
Aksi Marsovich
Intergalactic expert
Some tips from experienced developers for newbie website owners.
Weigh the idea
You must have clear answers to the following questions:
Question 1: Why do you need a website?
To find potential clients or for direct sales? To latest phone number database emphasize the company's image? Or are you going to look for partners for cooperation? For convenient information of your current clients? Or maybe you have a unique idea that needs to be promoted? Or have you simply decided that since everyone has one, you need one too? - this happens, and this is the worst option... Having a clear answer to at least this question, you will already be on the right track.
Question 2: How will the site be useful for the visitor? What needs should it satisfy?
Never make a website for yourself - this is the most typical mistake of beginners. You must understand that the site is not made for one specific person, but for hundreds, thousands of people who came to it with a specific goal - a need. The more clearly you understand what kind of people will come to the site, what needs they have, the more successfully you will be able to fulfill these needs, converting the visitor into a client.
Question 3: How will the site generate income for you (monetization issue)?
The most difficult and most important question. And, it would seem, obvious. But not everyone asks it at the very beginning of the journey. This question arises when the costs at the development and promotion stage cause only sadness. Perhaps for someone this will be a revelation, but the approximate profit from the future site can be calculated even before the start of development:
profit = demand × (revenue − expenses).
Let's assume that about 20,000 people search for your products every month. This figure can be obtained, for example, based on the statistics of search queries in search engines . If you can attract half of these people, then this is already 10,000 potential buyers. With an average conversion of 1-2%, this is 100-200 sales per month. With an average check of $100 and a markup of 30%, your profit will be $3,000-6,000 per month.
This is an approximate, very rough formula that does not take into account many factors, such as competition. However, it will allow you to understand how satisfied you are with this arrangement.
Aksi Marsovich
Intergalactic expert
Some tips from experienced developers for newbie website owners.
Weigh the idea
You must have clear answers to the following questions:
Question 1: Why do you need a website?
To find potential clients or for direct sales? To latest phone number database emphasize the company's image? Or are you going to look for partners for cooperation? For convenient information of your current clients? Or maybe you have a unique idea that needs to be promoted? Or have you simply decided that since everyone has one, you need one too? - this happens, and this is the worst option... Having a clear answer to at least this question, you will already be on the right track.
Question 2: How will the site be useful for the visitor? What needs should it satisfy?
Never make a website for yourself - this is the most typical mistake of beginners. You must understand that the site is not made for one specific person, but for hundreds, thousands of people who came to it with a specific goal - a need. The more clearly you understand what kind of people will come to the site, what needs they have, the more successfully you will be able to fulfill these needs, converting the visitor into a client.
Question 3: How will the site generate income for you (monetization issue)?
The most difficult and most important question. And, it would seem, obvious. But not everyone asks it at the very beginning of the journey. This question arises when the costs at the development and promotion stage cause only sadness. Perhaps for someone this will be a revelation, but the approximate profit from the future site can be calculated even before the start of development:
profit = demand × (revenue − expenses).
Let's assume that about 20,000 people search for your products every month. This figure can be obtained, for example, based on the statistics of search queries in search engines . If you can attract half of these people, then this is already 10,000 potential buyers. With an average conversion of 1-2%, this is 100-200 sales per month. With an average check of $100 and a markup of 30%, your profit will be $3,000-6,000 per month.
This is an approximate, very rough formula that does not take into account many factors, such as competition. However, it will allow you to understand how satisfied you are with this arrangement.