This new strategy has changed the game for the real estate industry and has turned real estate marketing on its head. Rather than designing and constructing expensive billboards or creating print ads that reach potentially unqualified leads, inbound marketing places emphasis on getting your message to quality leads who are actively seeking what you are offering.
Before the era of social media, real estate salespeople would sift through hundreds of cold leads with the goal of “warming” them up to consider taking a look at your real estate listings. This is traditionally done through cold calling or advertising via print publications, and even direct mail campaigns. Of course, as purchasing property is not an impulse buy, the conversion rate with this process is exceptionally low - and before inbound marketing salespeople had no choice but to try for quality over quantity to make their chances of selling that much greater. Before the digital age this kind of tactic was a no brainer as salespeople had nothing else to work with, however this tactic is costly, psychologically and emotionally draining and all out frustrating.
With the advent of the internet, consumers now have access to limitless information and have the ability to find what they are looking for online, and the entire sales process has been somewhat reversed. Now, an effective marketing strategy is not just about finding people - it is about helping people find YOU - welcome to the age of Inbound Marketing.
You should also create free, high-quality content such as e-books and e-guides that your prospects are able to download - but there is a catch - they will need to provide their contact information when they download your content. This strategy helps you gain valuable lead information that can be used in the engagement stage of the Inbound marketing process.
You are also able to create targeted ad campaigns saudi arabia email list via your social media platforms which will increase brand awareness and help you gain lead data - and through each stage, you will be able to analyse your marketing efforts and keep yourself informed on what content is working and what kind of content needs to be improved.
So, when it comes to inbound marketing for real estate - content is king!
Customer Relationship Management
Once you have analysed and attracted your prospects, it is time to engage with them and help your real estate sales grow. This can be done through email, chatbots, live chats or messaging applications. The best way to store, analyse, and nurture leads is through Customer Relationship Management software such as HubSpot.
HubSpot allows your sales and marketing team to analyse content success, create landing pages for lead capturing, understand each lead and where they are in the buyer's journey, send out personalised email campaigns, qualify leads and more.
With lead data stored in a single place, you are able to personalise the entire buying process for the lead by using smart content, email nurturing campaigns and advanced workflows. Email marketing automation is vital in the engagement and nurturing of potential and current clients, and CRM platforms such as HubSpot allow you to deliver the right information and message to the right person - at the right time in their journey.
The benefits of inbound marketing for real estate:
Does Inbound Marketing for Real Estate work?