If you're not sure how to make the most of this annual celebration, let's take a look at some marketing ideas to adopt in your restaurant this Halloween :
Customize your menu and cocktails
Decorate your restaurant
Offer temporary discounts
Tease the event on social media
Partner with local businesses and attractions
Invite your staff and customers to dress up
Host a Terrifying Event
Promote your Halloween
Create Out-of-this-World Customer Experiences for Halloween
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1. Customize your menu and cocktails
Halloween is a great time to embrace fall flavors in your menu. Talk to your chef about ideas for dishes that feature seasonal ingredients like pumpkin, sweet potato, butternut squash, etc. You could even use this taiwan contact number special menu throughout the fall.
And don't forget the cocktails ! Halloween is a once-a-year opportunity to experiment with new cocktail recipes or have fun with themed drinks.
A quick online search will give you plenty of ideas for using ingredients you already have on hand to create terrifying cocktails. For example, grenadine can be used to simulate the appearance of blood in drinks, and cranberry juice can add a purple hue to drinks.
Make sure you have a POS system that allows you to quickly update and create menus, track ingredient usage, and control costs in real time.
Halloween soup
2. Decorate your restaurant
Decorating your restaurant allows you to be as creative as you want. For a subtly spooky vibe, you could simply vary the lighting and have a few strategically placed spider webs. If you want to take it a step further, you can hang skeletons on the walls, place jack-o'-lanterns around the restaurant, and sprinkle your tables with plastic spiders.
3. Offer temporary discounts
Add an extra layer of desirability to celebrating Halloween at your restaurant or bar by offering event-specific discounts or promotions. This can be as simple as offering two cocktails for one purchase.
By using a cloud-based POS system, you can enable temporary discounts on specific menu items . The best solutions offer the ability to enable a discount on the payment screen of your POS software, saving you time in service.
4. Tease the event on social media
Develop a strategy on how to keep prospects interested and engaged until the big day.
For example, plan a series of social media posts to announce that your establishment is going Halloween in the week leading up to it. Catch customers’ attention with images of themed cocktails, or staff in their Halloween outfits.