They talk to you about the threat in content marketing and give you data on everything that is published so you can see the competition that exists.
They keep telling you, if you do it alone and without meaning, you will not get anywhere.
Subtle and elegant, but the potential client feels it.
And then they explain who they are, what they have achieved and why they can help you with that problem you have by teaching you everything about content marketing.
And then?
Next come several key elements of a sales page:
Call to action.
Explanation of what the program has inside and what it consists of.
Call to action.
Testimonials.
Call to action
They do not use video or images.
The center, the strength, the important thing, is the copywriting they use.
You can see the full sales page and study it in depth here: Authority .
Now I'm going to show you a third example to inspire us.
Vegetarian cooking school, professional online master's degree
This sales page is very well done.
It is the work of a great copywriter, Isra Bravo, and you can see the professionalism and precise application of each element necessary to sell this product.
I also know for a fact that this sales page works and converts very well.
This sales letter sells a professional online master's degree in vegetarian philippines telephone number cooking.
We could analyze the entire sales page, but that would be another post.
In any case, I am going to highlight two very important elements and I invite you to visit and analyze each section of this page to sell an online course.
Let's keep in mind that it is a high-priced product, so it is not an impulse sale and with this variable in play, things change a lot.
Selling a €200 product is not the same as selling a €1,300-1,500 product.
Since it is a high-priced product, potential customers have to be very convinced before buying.
And this trust is generated with the testimonials section since they are real testimonials from former students.
On this sales page there are three sections where we find testimonials.
Because?
This product requires it to build trust and show social proof.
It is not a product that we buy on impulse and with these sections the confidence of the potential client increases.
They help the client see that people are happy and that there are many students who have already completed the master's degree and are satisfied.