Advertisement from "Columbia Business School" used as an example of boring traditional advertising
Here is an example of a type of advertisement that "no one sees". Just as most browsers have built-in "Ad-block", we humans have also installed this eventually! You automatically register that it is an advertisement and scroll further. It is very easy to create such an advertisement, but you should not expect to get a high CTR (click through rate).
One is placed about two meters above the other. On the wall is a world map. In the top window, a woman is handing a FedEx catalog to a man in the window below.
But look here! You big world, so creative!!! Even if palestinian territories email list you're not initially interested in Fedex, you can't help but stop and wonder what this is. It's fresh and engages us.
Neil Patel is a familiar name among everyone who follows the SEO world. In a YouTube video he published in May 2019, the intention was to talk about the worst SEO tips. The first tip he brought up as the very worst was that "Content is King" . In other words: He believes that good content has little to do with a business that wants to reach its audience.
His reasoning is that it is much more important to promote than to put a lot of resources into a post, video or other material. Below you can see the video that starts exactly where he claims this.
Content marketing is the new standard
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