Digital Presence:
We live in the online age and when the first place they will turn is the internet. When it comes to real estate, your target audience is going to research opportunities online before they even make a decision to contact a company. Previously, buyers and sellers would have used traditional means for research such as newspapers or magazine home listings, however today’s buyer is online and you need to make sure your business can be found online when they are actively seeking your services.
With the above in mind, it is no wonder that 90% of real estate organisations have websites and website property listings. If you want your real estate development to thrive and reach the right phone number databases audience it is vital you invest in digital marketing services that make it easier for prospective clients to find your business and listings online. So, what digital marketing tactic will help you rise up the search engine ranks? Search Engine Optimisation (SEO) is vital for all businesses and is a tactic designed to increase your wBy developing an easy to navigate and Search Engine Optimised website, your business will rise up the ranks in the Search Engine Results Pages (SERPs), placing you top of mind when a prospective buyer is searching for your offerings.
SEO is a part of the Inbound Marketing methodology and helps you build your online presence so that when investors or buyers are doing online research regarding real estate developments, you’ll be easier to find.
Learn more about the importance of Search Engine Optimization here.
Greater Targeting, Greater Returns:
Traditional outbound marketing came with a lot of “what if's.” For example, there is no guarantee that a television commercial is going to reach your ideal target audience - at the right time. The same goes for street pole ads and billboards. You can only hope that one out of thousands of people who view your advertisement will be interested in your offering. Inbound marketing is designed to target a highly specific audience through a variety of channels.
For example, and as stated previously, Search Engine Optimisation ensures you reach the right audience as they are actively seeking your services through the search engines. Social Media also offers a powerful way for you to reach your ideal audience based on a variety of audience demographics including (but not limited to): career, online behaviors, likes and dislikes, location and more.
Through SEO and social media targeting you are able to create digital advertisements that direct your target audience through to your website. You are also able to track all visitor behaviour and collect visitor data through digital technology, which helps you better understand your target audience, which in turn, will make it easier to target them with the right information and through the right platforms. Learn more about social media for highly targeted lead generation, here.
Inbound marketing is about understanding your audience, reaching them effectively and creating a personalized and helpful experience, which means your marketing efforts go a long way and your return on investment will not go unnoticed.
Build Trust with Helpful and Informative Content
They don’t say “content is king” for nothing. Content creation is one of the pillars for successful inbound marketing. This is because high quality and relevant content drives traffic to your website while establishing your company as a trusted authority in the real estate industry.
For example: helpful and informative blogs that are strategically created to help buyers and investors learn more about your industry and offerings, have the power to establish trust which in turn drives them through the buyer journey. Think about it like this: if a first time buyer comes across your website and you are able to provide them with an informative blog that outlines the homebuying journey, you are offering them information that will better their lives - keeping your business top of mind when it comes to making a purchase decision.
To put it as simply as possible, by publishing content to your website, blog, newsletter or social media channels that address consumer questions and concerns - you instantly build consumer trust. When it comes to content for Inbound Marketing purposes, the higher the quality of your content and the more relevant it is to your readers, the greater your chance of lead generation and conversion.
Learn more about the importance of content marketing for lead generation, here.
Lead and Customer Nurturing: