You can measure engagement, traffic, and conversions, but it’s difficult to accurately quantify the reputation value your brand has generated. Plus, there’s huge variation across industries when it comes to the effectiveness and price of social media ads.
The beauty of social media strategies is the ability to target your campaign. This targeting philippine cellphone number code can help you reach your “ ideal customer ” in a similar way to PPC ads, but at a lower cost.
Engagement and traffic metrics are helpful, but they don’t always translate into monetary returns. If you choose to invest in social media, diversify. Don’t rely on just one platform and run test campaigns to see which one tends to work best in your industry.
4.- Email marketing
email marketing
Email marketing has been described as the online marketing strategy with the highest ROI . When implemented correctly, most businesses rate it as their largest source of revenue. Part of this is due to the low cost of building a list and sending emails.
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It won't cost you much money or time. There's also a growth factor to these types of strategies. The value of your email campaigns will increase with the size of your list. However, email marketing relies on a number of interrelated strategies to be effective. First, you need to build that email list. From there, everything will fall into place if you create an effective design for your newsletter .
, it's hard to pick a clear winner. In the short term, paid advertising can offer you a good return, and email marketing seems to work best for most businesses once they have a solid email list.
However, content marketing and SEO cannot be ruled out, due to their permanent value and performance potential. And today, social media is also necessary as a way to be visible in online environments.
So when you ask yourself, which marketing strategy has the best ROI? you should analyze what you want and where you want to go . And start working based on those objectives.
Use our MDirector email marketing software to make your digital marketing a winning strategy. You will be able to create the best designs through our platform.