Growth hacking is about data-collection and the first place to begin is by testing your product or service to understand who wants your product and if people are willing to pay for it. By testing your product or service you are able to collect data on your consumer which will help you identify key buyer personas who you canmarketing tactics.
With the above in mind, it is important that you update your product and service by getting customer feedback on a regular basis to ensure you are always on the right track. A/B testing and related conversion optimization tactics are vital for these processes.
Once you have an understanding of your target audience it is time to put together your growth hacking strategy.
Develop your Growth Hacking Strategy
Growth hacking strategies usually fall into two primary categories, these being:
Content Marketing
Product Marketing
1. Content Marketing for Growth Hacking
Content marketing is an important part of growth hacking as it provides a low-cost way to spread the word about your brand. Some of the most effective content marketing activities for growth hacking include:
Creating a shareable, informative and high quality blog
Working with guest usa email database bloggers who are experts in your particular industry
Creating and sharing informative and engaging social media content
Writing downloadable eBooks and white papers for lead generation
Running interactive and thought-leader webinars
Creating a podcast
Working with influencers who are aligned with your target audience
Joining the relevant forums and subreddits that will reach your audience
Improving search engine optimization
Being listen in relevant marketplaces and industry related websites
2. Product Marketing for Growth Hacking
Product marketing refers to making your product more appealing to your target audience. It includes these tactics:
Making the onboarding process enjoyable and engaging by offering rewards to clients
Creating an invite-only system (social media powerhouse Clubhouse is a great example of this)
Providing incentives for referrals that help both the current and new client
Affiliate marketing that includes content marketing tactics mentioned above
The above outlines some of the strategic steps growth hackers will take to help your business grow online.
As touched on previously, many big businesses are investing in a growth hacking methodology and businesses can learn a lot from these strategic moves.
Examples of Growth Hacking
Some of the most successful growth hacking campaigns of the past few years include:
AirBnb, that used Craigslist to find and market to individuals looking for affordable and trustworthy accommodation.
Dropbox, that rewards its current users for inviting new users by providing them with additional storage.
Tesla, that turned their customers into their marketers by leveraging off exclusivity, scarcity and referral programs.
The Wrap Up
Growth Hacking is the latest way to experience sustainable and rapid business growth. This is done by marrying data analysis and creative-thinking. Your growth hacking strategy will work if your decisions are rooted in data while still adding curiosity and creativity to the mix.
Since 2005, Nexa has been creating growth strategies for brands and businesses located around the globe and have a vast portfolio of clients, including homegrown businesses and large global corporations. If you want your business to flourish through growth hacking and marketing in 2021 - we are here to help.
Contact Nexa for all your growth hacking and marketing needs. Start by completing the form on