But what exactly is an online reputation crisis? What are the real causes of this type of crisis? Are they the company's fault? How do social media affect this type of crisis? How should they be handled?
At Bloo Media, our digital marketing agency , we want to answer all of these questions, with the aim of helping you and preparing you to face a company reputation crisis.
What is an online reputation crisis?
An online reputation crisis is a canada whatsapp number list crisis that arises from an unfortunate comment on any Internet platform, a bad business decision or any other circumstance that damages the company's image by generating content that changes the public's perception of it.
In the short term, the impact of online reputation crises is very damaging, and in the long term it can be even more so if the reputation is not resolved properly. This is because in many cases, entries with negative information can end up making their way into search results.
Possible causes of the online reputation crisis
Below we have compiled a list of the main causes of the online reputation crisis:
Negative comments : Negative comments on some social networks have become one of the main causes of the online reputation crisis. It is very important that these are managed properly so that control is not lost, especially if they have gone viral.
Crises caused by mistakes made by people in charge of social networks : Crises can also be the result of mistakes made in publications made by those in charge of social networks, publications with spelling mistakes, incorrect responses to comments, value judgments, poor strategies, etc.
Complaints from employees or former employees : this crisis is usually one of the most important and serious because of the image that the company gives on social networks. Complaints can usually be forgotten if there is a good plan and strategy, but if you talk about the poor working situation of employees... it will be very difficult for the audience to forget it!
How social media affects reputation crises
Social media has a big impact on reputation crises, as they are often the origin of them. In addition, social media is the platform where links with the audience are created and, also, it is the showcase of any company on the Internet. It is where they show who they are and what they do, in short: the culture and philosophy of the company.