Inbound Sales. Increase your sales
Posted: Sun Dec 22, 2024 8:09 am
Today's buyers are not like those of the past. Today, users are informed before buying (through search engines, websites, news, social networks...) and, in addition, they can choose from a multitude of options. This current reality makes sellers consider new sales techniques, far removed from the classic push system (quick sale), an example of this is: Inbound Sales .
Have you heard of this methodology? It is a much slower sales technique than the push system, but very effective. It consists of knowing consumers in depth and guiding them so that they make the purchase decision themselves .
Throughout the article we taiwan whatsapp number will tell you in detail what it consists of, what its benefits are, how it can help your business and what the difference is between Inbound Sales and Outbound Sales .
table of contents [ show ]
What is inbound sales?
We can define Inbound Sales as a methodology that uses technological tools and valuable content to focus its efforts on the buyer, to get to know them, to guide them through the purchasing process until they make decisions.
It is a methodology that prioritizes the needs, challenges, objectives and interests of individual buyers. It seeks to attract interested users to the brand.
What is most important in this methodology? Having a context about who your buyer persona is . You must know their interests, their tastes, their weak points… you must know everything in order to guide them and find the product that meets their needs!
Phases of Inbound Sales
To fully understand what Inbound Sales is all about, you need to know the phases that make up this technique:
Identify: In the first phase, you identify business opportunities to obtain leads. Who are the active buyers and who are the passive buyers? You need to identify them in order to focus on the right ones.
Connect: In this phase, advisors or salespeople have contact with potential clients and their purpose is to detect if they are valid and if they meet the characteristics to become clients, and they also seek to build relationships of trust with them.
Explore: In this stage, the challenges and weaknesses of potential clients who have passed the previous phase are explored by identifying goals, ailments, challenges and times, and evaluating whether their needs can be met.
Advising : This is the last stage of the Inbound sales process. It consists of advising on how your product or service can meet certain needs, with the aim of helping the prospect in making decisions.
Have you heard of this methodology? It is a much slower sales technique than the push system, but very effective. It consists of knowing consumers in depth and guiding them so that they make the purchase decision themselves .
Throughout the article we taiwan whatsapp number will tell you in detail what it consists of, what its benefits are, how it can help your business and what the difference is between Inbound Sales and Outbound Sales .
table of contents [ show ]
What is inbound sales?
We can define Inbound Sales as a methodology that uses technological tools and valuable content to focus its efforts on the buyer, to get to know them, to guide them through the purchasing process until they make decisions.
It is a methodology that prioritizes the needs, challenges, objectives and interests of individual buyers. It seeks to attract interested users to the brand.
What is most important in this methodology? Having a context about who your buyer persona is . You must know their interests, their tastes, their weak points… you must know everything in order to guide them and find the product that meets their needs!
Phases of Inbound Sales
To fully understand what Inbound Sales is all about, you need to know the phases that make up this technique:
Identify: In the first phase, you identify business opportunities to obtain leads. Who are the active buyers and who are the passive buyers? You need to identify them in order to focus on the right ones.
Connect: In this phase, advisors or salespeople have contact with potential clients and their purpose is to detect if they are valid and if they meet the characteristics to become clients, and they also seek to build relationships of trust with them.
Explore: In this stage, the challenges and weaknesses of potential clients who have passed the previous phase are explored by identifying goals, ailments, challenges and times, and evaluating whether their needs can be met.
Advising : This is the last stage of the Inbound sales process. It consists of advising on how your product or service can meet certain needs, with the aim of helping the prospect in making decisions.