The tone of voice of the brand
Posted: Sun Dec 22, 2024 8:08 am
can be interpreted here broadly as a visual code, and not only as the tone of direct communication with the client. The site's visitors feel like welcome guests who are offered something technological and a little magical at the same time, which is reflected in the chosen graphic style.
Visual code and usability of the site
At a more interface level, icons are also responsible for the mental model compliance, for example, a shopping cart icon leads to a purchase, a heart to favorites, and a search is easy to find using a magnifying glass icon, errors are highlighted in red, and successful data entry is highlighted in green. Red and green are already established patterns in web design , and not only, for indicating a problem or the correct course of events.
Schemes for identifying the problem and the correct course mexico phone number lookup of events
3. User control and freedom
The user feels more confident and free when he clearly understands that he can cancel his actions. He always needs an "emergency exit", especially for some critical actions.
For example, in the personal account, the exit icon is clearly visible, although in many modern online stores it is difficult to find. Modal windows always have close buttons, and drop-down lists can be easily collapsed back. On our 404 error page (it is displayed if a technical failure occurs and the system cannot find the page) there are buttons to return to the main page and go to the search in the catalog - this approach immediately gives the user a way out of the situation and makes it less alarming.
These same features can include, for example, the design of still empty pages, such as the Cart page, to which the user has not yet added anything - it is clear what it is for and there is quick access to the catalog through which it can be filled.
Empty cart usability of the site
4. Consistency and standards
The user spends most of his time on other sites, as the so-called Jacob's law states , so it is important to use patterns that the person is accustomed to using other products, and it is also important to maintain consistency within the site itself.
For example, the consistency of the versions is important – desktop and mobile, i.e. a person should not be surprised when opening a site on a smartphone that he usually views on a laptop – not only the visual design should be preserved, but also, for example, the content of such auxiliary information blocks as the footer – the “basement” of the site, its lower part, where contacts, social networks, user agreements and other secondary data are placed.
Visual code and usability of the site
At a more interface level, icons are also responsible for the mental model compliance, for example, a shopping cart icon leads to a purchase, a heart to favorites, and a search is easy to find using a magnifying glass icon, errors are highlighted in red, and successful data entry is highlighted in green. Red and green are already established patterns in web design , and not only, for indicating a problem or the correct course of events.
Schemes for identifying the problem and the correct course mexico phone number lookup of events
3. User control and freedom
The user feels more confident and free when he clearly understands that he can cancel his actions. He always needs an "emergency exit", especially for some critical actions.
For example, in the personal account, the exit icon is clearly visible, although in many modern online stores it is difficult to find. Modal windows always have close buttons, and drop-down lists can be easily collapsed back. On our 404 error page (it is displayed if a technical failure occurs and the system cannot find the page) there are buttons to return to the main page and go to the search in the catalog - this approach immediately gives the user a way out of the situation and makes it less alarming.
These same features can include, for example, the design of still empty pages, such as the Cart page, to which the user has not yet added anything - it is clear what it is for and there is quick access to the catalog through which it can be filled.
Empty cart usability of the site
4. Consistency and standards
The user spends most of his time on other sites, as the so-called Jacob's law states , so it is important to use patterns that the person is accustomed to using other products, and it is also important to maintain consistency within the site itself.
For example, the consistency of the versions is important – desktop and mobile, i.e. a person should not be surprised when opening a site on a smartphone that he usually views on a laptop – not only the visual design should be preserved, but also, for example, the content of such auxiliary information blocks as the footer – the “basement” of the site, its lower part, where contacts, social networks, user agreements and other secondary data are placed.