In this article, you will find the five main differences between UA and GA4.
GA4 is event-driven while UA is session-driven
Although understanding this point requires more technical reasoning, this is the first step to understanding GA4 . The platform's orientation (through events in GA4, and sessions in UA) governs how the tool stores information.
In the case of UA, each time the user browsed the site, a new session box was opened, which contained the user's interactions with the site. In GA4, even if the user browses between different devices and browsers, the information is grouped in the same place based on the events.
Omnichannel
Google Analytics 4 has been using the omnichannel concept since its inception. It was russia whatsapp number structured to understand that users currently interact with your organization through different channels and devices. This tool allows you to connect different data streams to the same property.
New Interface
This is the most visible difference. GA4, despite showing ready-made reports, invites you to explore the tool much more in relation to the UA interface. This becomes even more real when, in the new menu, there is the exploration tool.
Attribution model
By default, UA had an attribution model based on last click, that is, it attributed the conversion weight to the user's last purchase channel. GA4, on the other hand, has a model based on Data Driven Attribution (DDA), which is based precisely on distributing the conversion weight across the different points of contact that the user had with your website.
Removing bounce rate
While UA used bounce rate as a metric, GA4 preferred to look on the positive side and replace this metric with a group of these, but more focused on user engagement with the website.
The bounce rate gave you the opportunity to make an erroneous judgment, which could lead you to mistaken conclusions about some strategies used by your business. The new platform invites you to look at the engaged sessions, to look at the “glass half full”.
If you want to know more about these differences, watch our video on this subject by clicking here.