UX , or user experience , has become a fundamental aspect for making our digital assets profitable, such as our company or business website.
For this reason, in this article we want to talk to you about the web heat map, and how it can help us understand how users use our site , and therefore improve its usability.
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What is a web heatmap?
Website heatmap is a data how to get philippines number for whatsapp visualization tool that helps businesses understand the performance of certain pages on their website.
In simpler terms, website heatmap is a graphical representation of data in the form of a diagram or map , with different colors denoting different sets of data and values.
Website heatmaps use a warm to cool color scheme to show the performance of a web page, where the warmest color indicates the highest visitor engagement and the coolest color indicates the lowest engagement.
Therefore, a web heatmap is ideal for finding out which section of a web page has the most visitor engagement, where visitors click the most, whether visitors click on the call to action or not, whether they reach the end of the page, etc.
Website heatmaps collect all the data about how visitors behave on your website and help you make optimization decisions.
Types of website heatmaps
There are 5 main types of website heatmaps: heatmap, clickmap, scrollmap, mouse tracking heatmap, and eye tracking heatmap.
Heat map
Heatmaps allow you to gather information about visitor behavior so you can use that data to personalize your website.
Visually represents how various pages on your website are performing in terms of providing a good user experience and responding to your visitors' queries.