But if it ranks, they've got more chance of finding it. The second area is long-form guides, email lists uk really in-depth, really detailed content. If you can find some good topic ideas to write about in the long-form way, long-form guides tend to rank for a lot of long-tail and mid-tail keywords. Again, if it ranks really well, it's very detailed, very techy, this works really well for very technical products and very technical services. If you can create content about your product or service that's quite technical, it's got a good chance of ranking well and also being referenced and linked to by other websites.
. So actually, we do this ourselves at Aira. We produced a State of Link Building Report a few months ago. It's a report that gets referenced a lot by our industry because it's a standard in the industry for link building and people think of it when they're writing their own content. So in your industry, if you can create industry benchmark reports, state of industry reports, surveys, that kind of stuff, that actually shares knowledge and shares information with the industry, it's easy for people to reference that in their own content that they produce as well.