The next day, Target sends a significant russian number whatsapp discount across the entire category I was browsing.
The offer is front and center - placed directly in the subject line and the first call out in the body of the email.
Cart Abandonment Email #2 Subject Line: "Need furniture? Take up to 20% off today."
A few hours later, Target blasts off a much more specific offer.
They leave some ambiguity in the subject line, but the offer is clear - a nice price reduction for an item left in my cart.
Target's Shopping Cart Abandonment Email #4, Sent Day 5
The following day, they resend the notification regarding the price drop for my cart.
The email has an updated subject line - this time simply stating: "Price drop alert."
After the two failed attempts at the specific item, Target shifts back to category offers.
The first email simply has "Now seating dinner guests." and displays numerous types of chairs in all styles.
Target's Shopping Cart Abandonment Email #6, Sent Day 7
And the next day they personalize based on the style of the chair I selected. They pick out numerous "neutral furniture" pieces, from bookcases to chairs to upholstered items.
How Walmart maximizes Cyber Monday sales w/ email campaigns
The next subject line example that I want to showcase comes from Walmart.
At the time of writing, Cyber Monday just passed, one of the most important times for eCommerce stores to maximize conversions.
Walmart Cyber Monday intro subject line (email 1)
Walmart begins their campaign with an introduction to their Cyber Monday sale. As we will see, the content team at Walmart has found incorporating emoji's into their subject lines increases conversions.