Linking strategy
Google offers two approaches to setting bids for your ads: automated and manual bidding. And this can affect the cost of your keywords.
Bidding section in Google Ads
Automated bidding (where Google phone number in korea sets the bids for you) can be more expensive, especially in competitive markets where optimal bid amounts are constantly changing. However, it saves you time by automatically adjusting bids to maximize your ad's performance.
allows you to directly control your bids. It requires more attention and adjustments, but can be more cost-effective as it allows you to set limits based on your budget and campaign goals.
Professional advice
For beginners, starting out with manual bidding in Google
Ads is often more practical. It gives you direct control over your ad spend. This hands-on approach helps you learn how bidding impacts your ad performance. Once you're comfortable with Google Ads, consider switching to automated bidding to gain efficiencies and potentially improve ad results.
How to choose the right keywords for your ads
Choosing the right keywords for PPC ad campaigns involves strategically weighing factors like relevance, competition, and cost. You want to choose keywords that are relevant to your business, but also, ideally, with lower costs per click.
Here are some factors to consider when choosing keywords for your advertising campaign:
What keywords are your competitors targeting?
If your competitors share the same target audience as your company, it is a good idea to analyze and learn from their advertising campaigns.
To do this, you can use the Semrush Advertising Research tool.