Have a tempting copy
A striking design
Being located in the right place
Denote urgency
Be measured to continuously improve them
Want some more concrete ideas? Here are some CTAs that work really well in SaaS and B2B environments:
Lead generation
We must capture the attention of those visitors who are just getting vietnam mobile number to know us and try to obtain at least their email address. They must be eye-catching on the home page and effectively communicate to the user what they will receive in exchange for this contact information:
Blog subscription
Subscription to webinars
Newsletter subscription
Call to Actions that will help you increase B2B lead generationCall to Actions that will help you increase B2B lead generation.
Submitting forms
When the visitor reaches a landing page - which means that they may be a potential lead who has shown interest in our solution - they will find a form that they will have to fill out in exchange for what we offer them:
Download the definitive guide to…
Download e-book or whitepapers
Download Demo
Contact a sales consultant
Download success stories
Access the free course
Call to Actions that will help you increase B2B lead generationCall to Actions that will help you increase B2B lead generation
Lead nurturing
When we already have a base of leads that have not yet decided on our solutions, products or services, we must nurture them with different communications and marketing actions. If we focus on the landing pages on which these people will land, we will find calls very oriented to the offer:
Request Free Trial
Contact a sales representative
Try it/start now
Download the free version
Call to Actions that will help you increase B2B lead generationCall to Actions that will help you increase B2B lead generation
It is worth mentioning that the above examples are generic and each brand should personalize and adapt them to its own tone of communication, with eye-catching texts for the type of audience they are targeting, leaving behind the typical “send”, “request”, “download” buttons, and making it clear to users the benefit they will obtain by sharing their data: “Download your guide”, “Participate in the webinar”, “Receive our newsletter”, “I want to try it for 15 days”, etc…
In conclusion
There is no magic formula for defining CTAs. Each company will find along the way which ones perform best. However, it is important that when defining the B2B lead generation strategy, the definition of which CTAs we will use is taken into account, that they are truly convincing, with eye-catching copies and designs, and that they lead to persuasive landing pages, oriented towards conversion - that is, towards capturing data from potential leads and nurturing prospects.
If you want to delve deeper into the topic, this guide by Vilma Núñez >> can give you even more ideas.