The nature of marketing campaigns is also changing.
We are moving from campaigns planned months in advance to smaller tests that incorporate customer feedback influenced by what is trending on social media.
These changes in speed and method are creating problems with the traditional way marketers plan their projects, and thus, agile marketing is born.
It is precisely agile marketing that can save us from producing content that is not relevant to our audiences.
So how can agile marketing empower our content marketing ?
What is Agile Marketing?
Agile Marketing is a marketing approach that telegram group philippines draws on Agile software development and aims to improve speed, transparency and adaptability with a view to changing the role of marketing.
The Agile Manifesto (a formal proclamation of four key values and 12 principles to guide an iterative, people-centered approach to software development) sets out certain values.
For marketing, they are as follows:
Responding to change, not just following a plan.
Evidence and data prevail over opinions and conventions.
Lots of small experiments instead of a few big bets.
People and interactions are what matters most.
Collaboration, not silos and hierarchy.
Simply put, agile marketing is all about improving the speed, predictability, and adaptability of your marketing.
In software development projects, on the other hand, we often see agile ways of working (based on manufacturing methods promoted by Toyota) where user learning yields results quickly compared to placing all bets on a single big release.
Social media is seen by many as the natural home of agile marketing.
Successful social media campaigns happen in real time and quality , intelligent and entertaining content is what counts.