3.- Clients (BOFU - Bottom Of Funnel)
Posted: Sun Dec 22, 2024 6:40 am
We already have a database made up of all the users (and their data) related to those who have accepted our lead magnet, so now we have to work on interacting with these leads to get them to become customers.
This phase will be easier depending on the size of our sector of activity.
If it is very niche, it will cost much less to attract clients, since just by arriving at our website and browsing it, they are converted almost directly into leads.
Remember that selling is an emotional process, so you must ensure that their perception of your brand is better than that of your competition and the sale will be yours.
In this phase, the objective of the sales funnel is to influence the purchasing decision of the leads, so we will begin to work on lead nurturing strategies.
Lead nurturing is a technique that consists of maintaining a continuous high-value interaction with the user so that they perceive that your company is the best option and become a customer.
Lead Nurturing is a continuous process of lead maturation, in which you must use philippine cp number specific email marketing tools (Mail Automation or Autoresponders) to reach your future client.
If we worked with autoresponders, for example, we could define several emails that would be sent automatically over time and in which you could influence your users' purchasing decisions.
A first welcome and thank you email as soon as you leave your details.
A discount on your first purchase, if you are an online store.
Access to exclusive videos, online courses, exclusive or related products.
Etc.
There are many emails you can send them, but keep in mind that all of them are focused on maintaining interaction and providing value.
Until when?
Well, until one of those emails is a specific commercial offer that you have been preparing based on all the previous emails and in which you offer a product or service with a personalized cost for him.
At this point, the percentage of new clients you get will be higher than ever, although it will always depend on how you are working on the sales funnel strategy that I have been telling you about.
If everything works well you will have a sale made.
We have guided users through the conversion funnel
This phase will be easier depending on the size of our sector of activity.
If it is very niche, it will cost much less to attract clients, since just by arriving at our website and browsing it, they are converted almost directly into leads.
Remember that selling is an emotional process, so you must ensure that their perception of your brand is better than that of your competition and the sale will be yours.
In this phase, the objective of the sales funnel is to influence the purchasing decision of the leads, so we will begin to work on lead nurturing strategies.
Lead nurturing is a technique that consists of maintaining a continuous high-value interaction with the user so that they perceive that your company is the best option and become a customer.
Lead Nurturing is a continuous process of lead maturation, in which you must use philippine cp number specific email marketing tools (Mail Automation or Autoresponders) to reach your future client.
If we worked with autoresponders, for example, we could define several emails that would be sent automatically over time and in which you could influence your users' purchasing decisions.
A first welcome and thank you email as soon as you leave your details.
A discount on your first purchase, if you are an online store.
Access to exclusive videos, online courses, exclusive or related products.
Etc.
There are many emails you can send them, but keep in mind that all of them are focused on maintaining interaction and providing value.
Until when?
Well, until one of those emails is a specific commercial offer that you have been preparing based on all the previous emails and in which you offer a product or service with a personalized cost for him.
At this point, the percentage of new clients you get will be higher than ever, although it will always depend on how you are working on the sales funnel strategy that I have been telling you about.
If everything works well you will have a sale made.
We have guided users through the conversion funnel