5. Predominance of packaging style over content
Posted: Sun Dec 22, 2024 6:33 am
Creating a packaging design. Don't be tempted to follow momentary trends. They are like waves in an ever-changing sea of design. If you rely only on them, sooner or later, looking back, you will realize that your design is no longer relevant. Only interesting ideas live forever.
6. Not just a pretty cover
When you think about packaging design , structurally or graphically, it’s easy to forget that it’s more than just a box on a shelf; it’s a 3D object.
Sometimes, when a packaging design brief has certain limitations regarding the packaging’s facing, you can get creative with other aspects. For example, using original barcodes, catchy malaysia mobile number list copywriting, and creative icons has been popular for a while. These are often
overlooked features that really bring the concept to life.
7. Creating packaging design out of context
We don't always remember that our projects end up in the real world. They live in a tough competitive environment where it's not easy to win the love of the consumer. And in the store, they are not on a white background. They are held in hands, brought home. Successful creation of product packaging design should foresee the entire path from purchase to disposal of the packaging. Keep in mind what will happen to the product in the outside world. Only taking all this into account, you will be able to create something truly worthwhile.
8. Packaging design for a reward
Creating a packaging design to amuse the designer's ego is always wrong. We all like to show off a little, but if you rely only on this, pushing it into the brief, you will never achieve a great result. Try not to set yourself the goal of necessarily winning the competition. Think about the client and the consumer, try to create the most innovative solution for this category, and the awards will not keep you waiting.
Portfolio Label Design Development
An example of packaging design developed by the MindRepublic agency.
9. What battle must be lost to win the war?
Our business is very subjective, and clients are rarely visually savvy and sometimes lack imagination, but they are only human. So sometimes you feel like the design process of creating packaging design turns into a constant struggle for the result. Remember, the secret to victory is to know what to fight for. Trying to save precious kerning or angering a client who stubbornly insists on pink will never lead to a conceptual victory. Sometimes you have to lose a few soldiers to win the war. Willingness to compromise shows your flexibility and open-mindedness and helps build trust with clients. It is always difficult, but try to step away from the work and focus on what is really important. And maybe then you will understand how to achieve a great result, even if the kerning makes you wince.
10. Take your work to heart
This may upset some, but what we do is far from an exact science. Design evaluation is very, very subjective. Our task is to satisfy the needs of the business, the client and the consumer, and not our own ambitions. Although, again, we like to show off. But we are lucky, we do what we love and we get paid for it. It is also worth accepting the fact that the result of our work in the long term will be subject to redesign , and in the short term - will go straight to the trash bin. If you do not have a sense of humor to perceive criticism objectively, then you are doomed to either burn out or be tormented by doubts.
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6. Not just a pretty cover
When you think about packaging design , structurally or graphically, it’s easy to forget that it’s more than just a box on a shelf; it’s a 3D object.
Sometimes, when a packaging design brief has certain limitations regarding the packaging’s facing, you can get creative with other aspects. For example, using original barcodes, catchy malaysia mobile number list copywriting, and creative icons has been popular for a while. These are often
overlooked features that really bring the concept to life.
7. Creating packaging design out of context
We don't always remember that our projects end up in the real world. They live in a tough competitive environment where it's not easy to win the love of the consumer. And in the store, they are not on a white background. They are held in hands, brought home. Successful creation of product packaging design should foresee the entire path from purchase to disposal of the packaging. Keep in mind what will happen to the product in the outside world. Only taking all this into account, you will be able to create something truly worthwhile.
8. Packaging design for a reward
Creating a packaging design to amuse the designer's ego is always wrong. We all like to show off a little, but if you rely only on this, pushing it into the brief, you will never achieve a great result. Try not to set yourself the goal of necessarily winning the competition. Think about the client and the consumer, try to create the most innovative solution for this category, and the awards will not keep you waiting.
Portfolio Label Design Development
An example of packaging design developed by the MindRepublic agency.
9. What battle must be lost to win the war?
Our business is very subjective, and clients are rarely visually savvy and sometimes lack imagination, but they are only human. So sometimes you feel like the design process of creating packaging design turns into a constant struggle for the result. Remember, the secret to victory is to know what to fight for. Trying to save precious kerning or angering a client who stubbornly insists on pink will never lead to a conceptual victory. Sometimes you have to lose a few soldiers to win the war. Willingness to compromise shows your flexibility and open-mindedness and helps build trust with clients. It is always difficult, but try to step away from the work and focus on what is really important. And maybe then you will understand how to achieve a great result, even if the kerning makes you wince.
10. Take your work to heart
This may upset some, but what we do is far from an exact science. Design evaluation is very, very subjective. Our task is to satisfy the needs of the business, the client and the consumer, and not our own ambitions. Although, again, we like to show off. But we are lucky, we do what we love and we get paid for it. It is also worth accepting the fact that the result of our work in the long term will be subject to redesign , and in the short term - will go straight to the trash bin. If you do not have a sense of humor to perceive criticism objectively, then you are doomed to either burn out or be tormented by doubts.
Liked our article, share with friends!
Good luck in business, yours mindrepublic.ru
Did you like the article? Stay up to date with new articles about marketing and advertising!
Enter your e-mail
Share with friends
Related articles
Interview
SEO
Social media
Graphic design
Web design
Marketing
Branding
Articles
Calculate the project
We will call you back and answer all your questions
your name
Contact phone number
Your e-mail
Describe your task
Send