Payments for blog ads don’t all work the same, and depending upon the blog advertising network you go with, you may be paid based on different blogging goals and structures. Here are some of the different ways that most blog advertising networks determine payouts to publishers:
Cost-per-click (CPC): When an ad is clicked on your site, you get paid a set amount.
Cost-per-impression (CPM): Payout is based on a set fee for every 1,000 views an advertisement receives.
Cost-per-view (watching a video): Similar to the CPM, but specifically focused on people viewing videos—CPV is paid out on platforms like YouTube when you reach a certain number of video views.
Cost-per-engagement (CPE): Paid when visitors perform a desired engagement, such as engaging directly with an ad.
Cost-per-action (CPA): Paid when users take a certain action, like pur thailand business mailing list chasing a product or filling out a form to get more information.
Fixed-rate or flat rate pricing: Payout of a fixed rate fee for placing an advertisement on your blog (usually for a clearly defined amount of time), and you’re paid the same regardless of impressions, actions or engagement levels on the ad.
Most blog advertising networks will pay publishers based on a CPM model that rewards you for the number of impressions their ads receive on your site.
Now, let’s dive into my top picks for the best blog advertising networks to choose from this year. Depending on the status of your own blog, some networks may be more relevant than others. For example, if you have very few readers coming to your blog, you may not qualify for certain networks (yet).
I’ll lay out the requirements for each of these blog advertising networks, as well as their pros and cons—so you can choose the blog ad network that makes the most sense for your goals today.
1. Mediavine
Mediavine Blog Advertising Network (Homepage Screenshot)
Mediavine is a blog advertising network that was created by content creators, for content creators. They claim that, “Mediavine does the heavy lifting so you can focus on what you do best—creating amazing content.”
Mediavine has been around since 2004, and they work as the middle entity that brokers between content creators and advertisers. As we reach into 2025, they now represent 7,000+ websites that host their blog ads.
Here’s how they explain what they do: “Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use header bidding and work directly with advertisers on your behalf.”