However, the good news is that there are many free, quality marketing tools that can help you plan, simplify, and execute your marketing activities.
In today's article, I have prepared a list of the 9 best free marketing tools to help you start your independent entrepreneurial journey.
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1. HOTJAR
An extremely useful marketing tool is Hotjar , which shows you how your website visitors behave using heatmaps, click maps, scroll maps, and snapshots of a visitor's journey through your website. Hotjar also offers additional useful features. It is a paid tool.
Why use Hotjar?
Hotjar gives you in-depth user experience analysis, helping you understand how visitors use your website, what attracts them, and where they drop off. By identifying issues in the user flow, you can improve the user experience and increase conversion rates.
Direct insight into user opinions through surveys and questionnaires allows you to focus on improvements that are truly important to visitors.
2. CANVAS
Canva is an online graphic design tool that allows you to easily create a variety of visual content without the need for advanced design skills. Its intuitive interface, rich collection of templates, and customization options make it popular among professionals and beginners alike who want to create engaging visuals.
The premium version of Canva, called Canva Pro, gives you additional features like access to a larger number of templates, the ability to resize designs with one click, branding tools (branding kit), free premium images, and more.
Suitable for everyone from complete beginners to professional designers, Canva's simple user interface and tons of templates allow you to quickly create high-quality design solutions without the need for complex programs like Adobe Photoshop.
With ready-made templates and graphic elements, you save time by not having to start from scratch. This is especially useful for businesses that frequently create content for social media, promotions, or campaigns.
3. PABLO BY BUFFER
Pablo is an image design tool from Buffer that makes it easy to create visual content for social media.
It is designed as a minimalist tool that allows you to quickly design attractive images with texts and graphic elements, without the need for advanced design knowledge.
The tool is especially suitable for creating images that are ideal for social media posts. Since it allows you to easily adjust the size for each platform, you don't have to waste time manually editing the dimensions.
Unlike complex graphic design tools like Canva or Adobe Photoshop, Pablo is simple and focused on essential features, making it a great choice for those who only need basic tools for quick and efficient design.
4. ARTICLE THE GENERATOR
Article The Generator is a tool that helps you create compelling titles for articles, blogs, or other written content. It uses algorithms or artificial intelligence to generate creative and SEO-friendly titles based on keywords, topics, or information you enter.
This tool is extremely useful for content creators, marketers, and writers, as it allows you to quickly create headlines that attract attention and increase the visibility of your content on search engines.
5. COSCHEDULE HEADLINE ANALYZER
CoSchedule Headline Analyzer is a popular online tool that helps you improve the headlines of your articles, blogs, emails, and other marketing content. It's designed to create catchy, effective, and optimized headlines that attract more readers and improve click-through rates (CTR).
The tool is widely used among content creators, bloggers, marketers, and businesses looking to optimize headlines and drive greater audience response.
CoSchedule Headline Analyzer helps improve the headlines of articles, blogs, emails, and other marketing content.
CoSchedule Headline Analyzer helps improve the headlines of articles, blogs, emails, and other marketing content.
6. HEMINGWAY APP
The Hemingway App is a web and desktop writing tool that helps you improve the clarity, conciseness, and readability of your writing. Named after the famous writer Ernest Hemingway, known for his simple and direct style, this tool uk email leads encourages you to simplify your writing and avoid complex sentences and unnecessary words.
The app is especially useful for bloggers, marketers, and writers who want to create content that is clear, engaging, and direct, with an emphasis on ease of expression and effective communication.
Hemingway helps you improve the clarity, conciseness, and readability of your writing.
Hemingway helps you improve the clarity, conciseness, and readability of your writing.
7. ANSWER THE PUBLIC
Answer The Public is a keyword research and ideation tool that helps you understand what people are searching for on specific topics online. The tool works by collecting data from automatic suggestions from search engines like Google and Bing and presenting you with a visual representation of the questions, phrases, and sentences that users type into search engines. This is especially useful for content creators, marketers, SEO professionals, and businesses who want to understand the interests of their target audience.
Answer The Public is the ideal tool for those looking for new ideas for articles, blogs, videos or social media posts. Based on the questions and topics that people are actively searching for, you can create content tailored to the needs of your audience.
Additionally, Answer The Public helps you find long-tail keywords that are useful for SEO optimization of your content. By understanding what users are searching for, you can improve your SEO strategy and increase organic traffic to your website. The tool is also a great source of inspiration when you’re running out of ideas for new content, as it offers insights into topics you may not have thought about but that your target audience is actively searching for.
Answer The Public is a keyword research and idea search tool
Answer The Public is a keyword research and idea search tool
8. GRAMMARLY
Grammarly is a popular AI-powered tool that helps you check your grammar, spelling, style, and clarity. It’s designed to improve the quality of your writing in a variety of language contexts, whether it’s emails, blogs, essays, business documents, or social media posts. Grammarly helps you write more accurately, effectively, and clearly.
The tool detects grammar and spelling errors and offers instant corrections, allowing you to quickly fix basic language errors. In addition to checking for grammatical correctness, Grammarly also offers style improvements, highlighting overly long and complex sentences and suggesting ways to simplify or improve them to make them clearer.
It also analyzes the tone of your text and tells you how your writing sounds (e.g. friendly, formal, confident), which is useful for tailoring your message based on who your target readers are .
mmarly helps check grammar, spelling, style, and clarity of writing.
Grammarly helps check grammar, spelling, style, and clarity of your writing.
9. MAILCHIMP
Mailchimp is a web platform that allows you to design marketing and informational email campaigns, create and organize email lists, send messages to recipients on the list, and see the analysis of sent emails and their conversion. It is a free tool that allows you to send emails for free if you have fewer than 500 contacts.
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Why use Mailchimp?
Ease of use : Mailchimp is designed to be user-friendly, with an intuitive interface, suitable even for those with no experience with email marketing. Creating campaigns is quick and easy.
Effective communication with subscribers : The platform enables subscriber segmentation and targeting, allowing you to send more relevant messages, which increases the chances that recipients will open and respond to your email.
Affordability : Mailchimp offers a free version that’s great for smaller businesses and beginners. The free version offers basic features, while the paid versions bring greater capabilities and advanced features.
Automation for better results : With the automation option, you can set up campaigns that run automatically and save you time.
Powerful analytics : Mailchimp offers analytics tools that provide a detailed overview of the performance of your campaigns, helping you improve your strategies and achieve better results.
Mailchimp is a tool for sending email campaigns.
Mailchimp is a tool for sending email campaigns.
Another alternative and cheaper is Mailerlite.
These free marketing tools and software make marketing easier than you could ever imagine!
If you're too busy or worried about how to tackle a comprehensive marketing strategy , there's no need to panic.
With these tools, you can easily and affordably attract more visitors to your website and turn them into loyal customers.
Marketing has never been so accessible.
DON'T MISS OUT
A communication channel that is still underutilized and that entrepreneurs still avoid or rather excuse because they don't know how to approach it.
It's about email marketing.
Many people assume that no one reads this, but statistics and numbers show otherwise. Never assume anything.
For every €1 invested in email marketing, a company can expect an average of €42 in return on investment (ROI).
Today, you need to be present on multiple channels and regularly address customers, as today's users' attention spans are limited.