Another efficient strategy is implementing loyalty programs that reward customers for repeat purchases. Points, discounts, exclusive offers, or early access to new products can encourage customers to return.
The approach isn’t new, and its effectiveness has been proven through iraq database telegram the years. Loyalty programs tap into the psychology of reward and recognition. People feel a sense of achievement and satisfaction when they accumulate points or earn customer rewards, which can create positive feelings associated with the brand.
Some examples of effective loyalty programs are Amazon Prime, Starbucks Rewards, and Sephora Beauty Insider.
Remarketing and retargeting are powerful digital marketing strategies that target users who have previously interacted with your website or brand. These strategies help re-engage customers who have previously bought from you.
You can use online ads to target previous customers with relevant products they've shown interest in. This can remind them of your brand and products, increasing the chances of a repeat purchase.
Farfetch is an e-commerce brand that effectively utilizes remarketing and retargeting strategies in the mobile e-commerce space. The luxury fashion and beauty product retailer effectively re-targets users on social media platforms, ensuring that the ones who have interacted with their brand on mobile continue to see relevant ads on platforms like Instagram and Facebook.
5. Win-Back Campaigns
Win-back campaigns are designed to increase the number of returning customers by re-engaging those who have become inactive or haven't made a purchase in a while. These campaigns aim to recapture their interest and encourage them to start shopping with your e-commerce store again.
Win-back campaigns are often executed in e-commerce as mobile push notifications and emails with product recommendations as well as discounts, prompting customers to visit the app and explore new or discounted products.
The e-commerce brand that excels in implementing win-back campaigns effectively in e-commerce is Sephora. For example, Sephora provides compelling reactivation offers to help customers return to their mobile app or website. These offers usually include freebies, discounts, or exclusive deals.