Why human analysis is so important in anti-fraud management
Posted: Sun Dec 22, 2024 5:17 am
This is a fictitious situation that shows how important human analysis is in anti-fraud management. Many companies face this dilemma every day because they only use automated prevention. But what would really solve issues like this is the combination of cutting-edge technology and specialized human analysis, capable of identifying, for example, whether the person's voice matches the buyer's gender and age, their region of origin, or even identifying whether there is a fraudster there, not only through fraud patterns but also by contextualizing the information and the expert's knowledge and feeling. And, in a highly competitive market, this differential not only guarantees satisfaction, but also directly influences the generation of new business.
Does it seem like an exaggeration? Well, think again. Put yourself in Helena's shoes and imagine the frustration of choosing a product and not being able to buy it. You would probably use social media to promote the store negatively on Twitter, Facebook and on the Reclame Aqui website. Your acquaintances would have shown solidarity and shared the story uk consumer data list hundreds of other people, creating a snowball effect. The result: financial and reputational losses for the company. With human analysis, all of this could be avoided. “Our first priority is always to authenticate buyers. We combine technology and fraud experts in the search for the right buyer, and this is an investment that contributes to the future sustainability of the business”, highlights Gabriel Firer, Operations Manager. The benefits of the model are many. “They range from better indicators in combating fraud, increased sales conversion and an excellent image in the market”, he adds.
Choose the right partner
Several factors contribute to ensuring the right decision when choosing a partner, he explains. “It is necessary to take into account how many people are actually involved in the risk analysis. Since it is a critical activity, the ideal is for the partner to have a team with low turnover, that is, with experience in anti-fraud within the company,” he highlights. It is also necessary to check whether these professionals are qualified specialists. Many companies use generic teams and this compromises the efficiency of prevention. The professional’s development should also be observed. It is worth asking about training and frequency of updates. “Fraudsters are increasingly creative. It should be no different with the specialist. He needs to be prepared to differentiate abnormal behavior from fraud and preserve the good buyer and the business results,” he points out.
Does it seem like an exaggeration? Well, think again. Put yourself in Helena's shoes and imagine the frustration of choosing a product and not being able to buy it. You would probably use social media to promote the store negatively on Twitter, Facebook and on the Reclame Aqui website. Your acquaintances would have shown solidarity and shared the story uk consumer data list hundreds of other people, creating a snowball effect. The result: financial and reputational losses for the company. With human analysis, all of this could be avoided. “Our first priority is always to authenticate buyers. We combine technology and fraud experts in the search for the right buyer, and this is an investment that contributes to the future sustainability of the business”, highlights Gabriel Firer, Operations Manager. The benefits of the model are many. “They range from better indicators in combating fraud, increased sales conversion and an excellent image in the market”, he adds.
Choose the right partner
Several factors contribute to ensuring the right decision when choosing a partner, he explains. “It is necessary to take into account how many people are actually involved in the risk analysis. Since it is a critical activity, the ideal is for the partner to have a team with low turnover, that is, with experience in anti-fraud within the company,” he highlights. It is also necessary to check whether these professionals are qualified specialists. Many companies use generic teams and this compromises the efficiency of prevention. The professional’s development should also be observed. It is worth asking about training and frequency of updates. “Fraudsters are increasingly creative. It should be no different with the specialist. He needs to be prepared to differentiate abnormal behavior from fraud and preserve the good buyer and the business results,” he points out.