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Comparative analysis

Posted: Sun Jan 12, 2025 4:48 am
by Maksudasm
It is carried out by comparing individual parameters within the organization or comparing them with competitors' indicators. The results obtained will show how competitive your business is, as well as how interesting it is for investors.

Comparative analysis also allows you to compare different areas of the enterprise’s work and determine which of them bring the greatest profit.

Factor analysis
It shows what impact different factors have on profitability. When conducting this analysis, data from the calculated and previous periods is taken into account. Factor analysis shows the dependence of the result on different indicators and allows finding the optimal solution in terms of expenses and costs, as well as income growth.

Three models are used for comparison: additive, multiplicative and multiple.

An additive model represents the outcome of an indicator as the sum or difference of factors.

In the fractional model, some factors are divided by others.

The multiplicative model involves multiplying a number of indicators.

Index analysis
The comparison is carried out by honduras phone data external factors, allowing to track the dynamics of economic indicators, movement of goods, fluctuations in cost, cost price, productivity, etc. Such analysis allows to evaluate the impact of various indices (expenses, external or internal factors, etc.) on profitability.

For example, to conduct an analysis, indices of variable or constant composition of expenses are used, reflecting respectively temporary and constant costs, structural shifts (changes in profitability arising under the influence of economic and other factors).

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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

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5 Ways to Increase Sales Profitability
There is no universal method or recommendations for increasing profitability that would suit any organization. You need to rely on specific expense items of the enterprise or on obvious gaps.

Attracting more customers

Everyone knows that the more sales a company has, the more profit it will receive. For example, if you see that cards with your products are not clicked much on marketplaces, it is worth changing their design. If your sales grow, your profitability will also increase.

Increase in the average check amount

Marketplace sellers can use this life hack: it is better to sell several items to one buyer at once than to try to attract more buyers by spending money on advertising. You can combine products from your assortment into sets and sell them at a higher price.

Natalia, from the example discussed above, can, for example, sell not one candle for 350 rubles, but form sets of them with several pieces in a package and set the price at 1000 rubles. In this case, her average bill will be higher, and the profit may increase.

Optimization of the product matrix

Here you can use ABC analysis - this method involves the conditional division of goods into three categories: flagships (products that bring up to 80% of profit), intermediate goods (provide 15-80% of profit), less valuable goods (provide no more than 15% of profit).