For Behaviors, you can target your ads based

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For Behaviors, you can target your ads based on your audience purchasing behavior, mobile device, mobile device usage, traveling behavior, etc. For example, you can target an engaged shopper or someone that is a frequent traveler.


Here is an example of detailed targeting for our Jane Doe Clothing brand. You can target people that are interested in vintage clothing but exclude people that are interested in luxury wear or grunge clothing.

If you want a more successful campaign, we recommend being more detailed with your targeting, as you have a higher chance of maximizing your ROI by having the people that are more likely to be interested in your business see your ad.

G. Adjust Your Placement
“Placements” are the places where your ads will show across Meta platforms. It means, your ads can show in a Facebook Feed, Facebook Marketplace, Messenger Inbox, Instagram Explore, etc.

You can adjust your placement to be either Advantage+ placements or Manual placements. For Advantage+, Facebook will automatically decide when or where they’ll show your ad based on their data and algorithm, to ensure that your campaign is optimized for success.

You can also do it via Manual placements instead. Meaning, you can manually choose greece telegram specifically you want your ads to appear. This is a good option if you already have data from a previous campaign. For example, if you know that you have greater results by having your ads in Facebook feeds, then you can run your ad solely on it and not include Instagram anymore.


Aside from the placements, you can also adjust your ads to appear on specific mobile devices and operating systems. If applicable, you can also adjust Brand Safety, so that you can prevent your ads from appearing alongside content that’s inappropriate for your brand.

H. Create Your Ad
First, choose between an Image Ad format or Video Ad Format.

Next, upload your ad.

You can then enter the text for your ad. This is essentially the caption that will appear with your ad. You can enter up to five different captions for your ads, and Facebook will automatically choose which caption will be displayed depending on the person that is viewing your ad.