To know how much the interest is, you must know that the range of the tool goes from zero to one hundred, and to know in which months the peaks occurred, for example, you must place the cursor over them.
Below this graph, you can see a world map that shows you the interest in the topic you have entered by region.
Also by placing the cursor over any of the countries, you will be able to see the number that tells you about the popularity of the topic in the selected region.
Finally, the tool offers you a list of searches related to the topic you entered.
You may notice that Google Trends offers multiple options, such as making comparisons.
And if you put 5 different brands of cereal in the comparison table, for example, you will see comparative graphs of interest by region and over time.
On the other hand, it also provides the ability to search by month, by time interval, make a comparison of search terms between two specific sites, etc.
But you may be wondering how all this helps your content strategy, and we'll clarify that for you below.
We know that good keyword research can positively affect your office email list website's SEO and, therefore, make your content strategy a benchmark for other companies.
That is why we want to present you the main ways in which you can use Google Trends and rely on this tool to develop and execute your content strategy.
Get to know the trending topics
The great success of your content strategy lies in generating the widest possible traffic to increase conversion opportunities if you have an eCommerce.
Therefore, this tool will help you to know what are the current and trending topics around the world.
But before you start writing about it, you need to know if this topic is relevant to your business, if it is of interest to your specific audience, or if you know enough about the topic to develop it in your content.
To do this, you will need to go to the dashboard and view the trending stories of the moment. You can change this with the available filters to select the category of your interest.