Base your reactivation
Posted: Sun Dec 22, 2024 3:58 am
drip campaign on research and tailor it to the needs of your target audience;
Highlight the key features of the new product in a concise manner;
Don’t forget to include a clear CTA button.
Customer Retention Drips
A customer retention drip campaign aims to keep the users coming back to your product. It could be an informational sequence offering tips or a series of philippines whatsapp number free
promotional emails and recommendations. You could design a weekly newsletter or a quick challenge to maintain a constant connection with your audience.
Subject line: Don’t forget to finish Selling Sunset
netflix_Customer_Retention_drip_campaign
Image source: Netflix
We don’t want to seem like avid Netflix fans, but they do have one of the most well-planned and executed email marketing strategies. Their customer retention drip campaigns heavily rely on data-driven personalization.
In this example, Netflix leverages the user’s watching history and motivates them to come back by showing the episode they paused. The email also includes additional recommendations that improve the user experience and keep them engaged.
Key Takeaways:
Use data to optimize and personalize your customer retention drip marketing strategy;
Use brand colors in drip email campaigns to make them memorable and recognizable;
Strike a balance between customer retention and overcrowding the inbox.
Win-Back Campaigns
Win-back campaigns are sent to inactive subscribers who used to engage with or buy from you previously but have stopped for some time. The intention here is to re-engage them again with some interesting or a no-brainer offer. Here’s an example from a win-back drip sequence by Sourse.
Subject line: We’ll give you 25% off to open this email
Sourse_winback_campaign_email_example
Image source: Sourse
The subject line is quite compelling and would make many subscribers click instantly. The theme is simple, and the copy is direct.
The image highlights the product pretty well, and the coupon code makes the user wonder if they will try the product again. The CTA button is prominent too, which would’ve attracted clicks.
Why do we love it?
Simple and direct copywriting;
Offer in the subject line;
Beautiful product placement image in the header.
Action Completion Drips
Action completion drip marketing campaigns are automated email campaigns triggered after the user completes a specific action or a specific event occurs. These can be membership renewal, content download, event registration, etc.
Subject line: Your agenda for Thursday, 10th October
Action_Completion_drip _campaign
Image source: Litmus
This action completion drip campaign from Litmus was triggered after the user registered for the Litmus Live event. It introduces the agenda of the meet-up and provides necessary instructions. The CTAs are quite subtle here as the email only intends to inform the user, not to promote any services or products.
The subsequent email may be a reminder on the day of the conference, or a thank you note after the event.
Key Takeaways:
Try to build relationships when you leverage drip campaigns based on an action;
Include all the necessary information in your emails or guide the users to it with clear CTAs;
Keep the subject line simple and state directly which completed action it relates to.
Lead Nurturing Campaigns
A lead nurturing campaign is one of the most important sales drip campaign examples from which you should get inspiration. It helps build good customer relationships and move them to the different stages of the conversion funnel.
Such triggered emails are sent after the user abandons the cart, searches for a specific product, or the moment they sign up. The main idea is to automate emotion-based email sequences based on users’ action.
Subject line: Shop and save 30%. It’s on us.
Lead_Nurturing_Drip_Campaign
Image source: GoDaddy
In the email drip campaign above, GoDaddy uses a 30% promotion to entice a second purchase. It highlights the value of the product and tops it off with straightforward CTA buttons.
Such an approach grabs the customer’s attention and encourages them to stay loyal to the brand.
Key Takeaways:
Nurture the leads by offering a discount, exclusive deal, or VIP membership for their future purchases to make them feel special;
Address the user’s pain points and underline the value of your product;
Personalize your email with a unique promo code or helpful insights specific to that particular subscriber.
Also read: Getting Email Nurturing Right: Campaign Success Tips
Post-Purchase Email Drip Campaign
Post-purchase drip campaigns can supplement your marketing efforts significantly, especially if you want to increase customer lifetime value. These are automated email sequences triggered after the user purchases your product or service.
While the first email will mostly confirm the transaction, the follow-up emails will be a blend of delivery notifications and informative sequences.
Subject line: Your BNA > TXL Trip Details
Post_purchase-drip-campaign
Image source: Delta Air Lines
Here, you can see a post-purchase campaign from Delta Air Lines. Apart from confirming the flight, the email includes additional information with links to useful resources. Then the email highlights the services the passenger will benefit from on-board.
Finally, Delta Air Lines showcases its inclusivity with accessibility features.
Notice that the email doesn’t include any aggressive CTAs. The purchase is already made, so the focus has shifted from selling specific services to showing superior customer care. So, instead of ‘Get this deal now’, Delta Air Lines uses CTAs such as ‘See Details’, ‘Get Info’, and ‘Download Now’.
Key Takeaways:
Highlight the key features of the new product in a concise manner;
Don’t forget to include a clear CTA button.
Customer Retention Drips
A customer retention drip campaign aims to keep the users coming back to your product. It could be an informational sequence offering tips or a series of philippines whatsapp number free
promotional emails and recommendations. You could design a weekly newsletter or a quick challenge to maintain a constant connection with your audience.
Subject line: Don’t forget to finish Selling Sunset
netflix_Customer_Retention_drip_campaign
Image source: Netflix
We don’t want to seem like avid Netflix fans, but they do have one of the most well-planned and executed email marketing strategies. Their customer retention drip campaigns heavily rely on data-driven personalization.
In this example, Netflix leverages the user’s watching history and motivates them to come back by showing the episode they paused. The email also includes additional recommendations that improve the user experience and keep them engaged.
Key Takeaways:
Use data to optimize and personalize your customer retention drip marketing strategy;
Use brand colors in drip email campaigns to make them memorable and recognizable;
Strike a balance between customer retention and overcrowding the inbox.
Win-Back Campaigns
Win-back campaigns are sent to inactive subscribers who used to engage with or buy from you previously but have stopped for some time. The intention here is to re-engage them again with some interesting or a no-brainer offer. Here’s an example from a win-back drip sequence by Sourse.
Subject line: We’ll give you 25% off to open this email
Sourse_winback_campaign_email_example
Image source: Sourse
The subject line is quite compelling and would make many subscribers click instantly. The theme is simple, and the copy is direct.
The image highlights the product pretty well, and the coupon code makes the user wonder if they will try the product again. The CTA button is prominent too, which would’ve attracted clicks.
Why do we love it?
Simple and direct copywriting;
Offer in the subject line;
Beautiful product placement image in the header.
Action Completion Drips
Action completion drip marketing campaigns are automated email campaigns triggered after the user completes a specific action or a specific event occurs. These can be membership renewal, content download, event registration, etc.
Subject line: Your agenda for Thursday, 10th October
Action_Completion_drip _campaign
Image source: Litmus
This action completion drip campaign from Litmus was triggered after the user registered for the Litmus Live event. It introduces the agenda of the meet-up and provides necessary instructions. The CTAs are quite subtle here as the email only intends to inform the user, not to promote any services or products.
The subsequent email may be a reminder on the day of the conference, or a thank you note after the event.
Key Takeaways:
Try to build relationships when you leverage drip campaigns based on an action;
Include all the necessary information in your emails or guide the users to it with clear CTAs;
Keep the subject line simple and state directly which completed action it relates to.
Lead Nurturing Campaigns
A lead nurturing campaign is one of the most important sales drip campaign examples from which you should get inspiration. It helps build good customer relationships and move them to the different stages of the conversion funnel.
Such triggered emails are sent after the user abandons the cart, searches for a specific product, or the moment they sign up. The main idea is to automate emotion-based email sequences based on users’ action.
Subject line: Shop and save 30%. It’s on us.
Lead_Nurturing_Drip_Campaign
Image source: GoDaddy
In the email drip campaign above, GoDaddy uses a 30% promotion to entice a second purchase. It highlights the value of the product and tops it off with straightforward CTA buttons.
Such an approach grabs the customer’s attention and encourages them to stay loyal to the brand.
Key Takeaways:
Nurture the leads by offering a discount, exclusive deal, or VIP membership for their future purchases to make them feel special;
Address the user’s pain points and underline the value of your product;
Personalize your email with a unique promo code or helpful insights specific to that particular subscriber.
Also read: Getting Email Nurturing Right: Campaign Success Tips
Post-Purchase Email Drip Campaign
Post-purchase drip campaigns can supplement your marketing efforts significantly, especially if you want to increase customer lifetime value. These are automated email sequences triggered after the user purchases your product or service.
While the first email will mostly confirm the transaction, the follow-up emails will be a blend of delivery notifications and informative sequences.
Subject line: Your BNA > TXL Trip Details
Post_purchase-drip-campaign
Image source: Delta Air Lines
Here, you can see a post-purchase campaign from Delta Air Lines. Apart from confirming the flight, the email includes additional information with links to useful resources. Then the email highlights the services the passenger will benefit from on-board.
Finally, Delta Air Lines showcases its inclusivity with accessibility features.
Notice that the email doesn’t include any aggressive CTAs. The purchase is already made, so the focus has shifted from selling specific services to showing superior customer care. So, instead of ‘Get this deal now’, Delta Air Lines uses CTAs such as ‘See Details’, ‘Get Info’, and ‘Download Now’.
Key Takeaways: