Optimize site structure and navigation

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Avoid cannibalization
Cannibalization refers to a situation where multiple pages on your website compete for the same keywords or search queries. This can lead to confusion among search engines about which page is more relevant. When this happens, your website’s rankings drop.

The first step to avoiding keyword cannibalization is to identify it. You can use tools like Accuranker to monitor keyword rankings across different pages on your site. If two or more pages are consistently competing for the same keywords, this is a clear indication of cannibalization.

To avoid keyword cannibalization, make vietnam whatsapp sure each page on your site targets unique keywords and offers distinct content. This not only helps SEO, but also provides value to users by suggesting different information to them.

The solution? Merge similar pages
If you have multiple pages that cover very similar topics or keywords, consider merging them into one comprehensive resource, using 301 redirects from the less important versions to the main one. This will ensure that the link value is concentrated on fewer, but stronger, pieces. This will prevent the value from being spread across many weaker pieces.

Remember: The goal is not only to rank higher in the SERPs, but also to provide valuable content that meets the needs of users. Avoiding keyword cannibalization is an essential part of this strategy.

A clear and organized site structure is a critical factor in improving your site's SEO. It not only improves the user experience, but also makes it easier for search engines to crawl, index, and understand your site's content.

A well-structured website allows users to navigate effortlessly from one page to another. It reduces bounce rates and increases dwell time, two factors that positively impact SEO rankings.