Pre-sales consultants for major customers/marketing solution experts, especially pre-sales consultants or solution experts for major customers who provide customized solutions, are trying their best to build their own expert personas in their friend circles. The main contents include sharing speeches, customer training, customer on-site work scenes, customer testimonials, signing ceremonies, etc. Agent bosses/WeChat merchants/individual entrepreneurs Agent bosses mainly post transaction contracts, customer on-site customer testimonials, team management, etc. WeChat merchants mainly post product-related information Individual entrepreneurs will hit a point around their main solutions and repeatedly educate users. Insurance brokers in the friend circle are the most active type of sales. The content they post includes holiday posters, daily signatures, knowledge cards, etc.
provided by the company, as well as daily visits to qatar whatsapp resource customers, communication records with customers, and claims records. Although insurance brokers or real estate and home improvement sales are businesses, from the perspective of customer decision-making processes, family insurance products also need a group decision-making process, which is of reference value to marketing. These people have a common feature: limited new traffic + transactions rely on trust in individuals. When individuals need to take into account all the functions of market + sales + service and have no energy to create content on public domain platforms, private domain friend circles become the only main battlefield for sales.
From this type of people who like to post on WeChat Moments, we can get a new conclusion that posting on WeChat Moments requires independent business awareness. Most sales people working in enterprises are responsible for the conversion of leads. The management of sales personnel is mostly driven by the decomposition of goals and actions, and the performance pressure. The input-output ratio of posting on WeChat Moments for performance achievement is obviously lower than that of communicating with customers to force sales. Summary Why sales are reluctant to post on WeChat Moments We have spent a lot of time talking about why sales should post on WeChat Moments and why sales do not post on WeChat Moments.
Sales Channel Expansion Consultant
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