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What is Social Media?

Posted: Sun Jan 05, 2025 8:33 am
I recently started a paid campaign on Google Ads for a vacation company with certain services. They wanted search network ads to be published. After performing the industry analysis keyword analysis, I discovered that the budget for search network ads was very high, because there is serious competition in search network advertising in this sector. Your target keywords start at a minimum cost of 40 TL per click. As you can see, vacation is at the top of the list of the most expensive keywords. I started the ads on the search network with different low-cost keyword phrases for the business, but the important part is that when we started display ads, we both achieved high conversions and published our ads at much lower costs.

So if your business falls into one of these categories and your advertising budget is low, you can try advertising on the Display Network. In fact, even if you don't fall into these categories, you should definitely try display ads alongside a search campaign because it's much cheaper.Social Media Management Guide
Manage Your Social Media Accounts Professionally

We have created this step-by-step guide that explains howsri lanka mobile phone number to manage social media more efficiently. We hope that this article will be your roadmap for managing your social media accounts.


Social Media is a platform where information about your business or products is shared with the target audience. It is one of the best marketing tools for brands, which will create an emotional connection between your brand and the target audience, creating a perception of ownership and purchase in their minds.

What is Social Media Management?

Social media management is the process of analyzing social media audiences and developing unique brand strategies, creating and sharing content for social media profiles, chatting online, establishing business connections, monitoring, measuring and reporting social media.

All of these tasks, once marginalized by businesses, now form the core marketing strategies of companies. Social media offers you business connections and money-making opportunities by managing your brand's social accounts regularly and efficiently.

Why is an Effective Social Media Management Process Important?