And you never want to be a confused brand
Posted: Sun Jan 05, 2025 5:30 am
From literature to television, and even branding! Humans have basic desires such as wanting to feel powerful or yearn for freedom. Archetypes can relate to these desires, making your brand feel more relatable. Archetypes are used to connect on a deep and cognitive level. After all, reliving these desires and narratives offer proper pleasure, as Aristotle once said. (Woodside, Sood, & Miller 2008) 2. It Creates a Clear, Not Confused Brand Applying archetypes help your brand, answer the ever so critical question, “what is on brand?”.
Meaning, your brand needs to be defined. Consumers should know exactly what telecommunications email list your brand is and what it represents. Consumers should never be confused by your brand. Seek a primary archetype and possibly a secondary one. Stick to that archetype and keep your brand inline with it at all times. If you are confused about how to represent your brand, then most likely your consumers will end up just as confused.
We are living in a fast-paced world and only have just a few seconds to capture the attention of consumers. A clear and concise brand starts with a defined branding archetype. Maintain that clarity by attaching your brand to an archetype. 3. Stay Consistent and Congruent Over Time A consistent message defines a brand. It also helps attract customers and retain them.
Meaning, your brand needs to be defined. Consumers should know exactly what telecommunications email list your brand is and what it represents. Consumers should never be confused by your brand. Seek a primary archetype and possibly a secondary one. Stick to that archetype and keep your brand inline with it at all times. If you are confused about how to represent your brand, then most likely your consumers will end up just as confused.
We are living in a fast-paced world and only have just a few seconds to capture the attention of consumers. A clear and concise brand starts with a defined branding archetype. Maintain that clarity by attaching your brand to an archetype. 3. Stay Consistent and Congruent Over Time A consistent message defines a brand. It also helps attract customers and retain them.