If you feel that’s not enough, add the third most motivational step, including some extra offers, free shipping, etc. But making more than three abandoned cart messages is strongly unpreferable. doggyloot's email Source: Shopify Bonus Here are two extra types of emails that many businesses skip sending. Birthday emails Have you ever sent birthday emails to your customers? It’s worth trying! Birthdays offer an astonishing opportunity for engagement.
And they are endlessly looking for good deals, especially on their special engineering email list day! Such emails propose discounts, gifts, or advice on preparing a birthday party. Feel free to send these emails not only on the subscriber’s special day but also one or two days in advance or after the birthday date. Also, marketers prefer to send anniversary cards to thank subscribers for being a part of their community, which is also a good way to improve customer retention and just make a user happy.
shiseido's email Source: BEE Re-engagement emails Unstoppable waves of emails hit your subscribers’ inboxes every day. Actually, 40% of consumers say they have at least 50 unread emails in their inbox. This means that some subscribers stop engaging with your email campaigns. To effectively address this common issue, create a special re-engagement email targeted directly to your “inactive” subscribers. This type of email helps to re-involve your subscribers into your brand and remove passive subscribers from your mailing list.